AI to become a global economic engine for new technologies

Kalki V Yasas, Senior Director, Services, Salesforce

“Clearly, one of the most impactful technologies reshaping the industry is artificial intelligence (AI). AI is experiencing a period of rapid advancement, to the point where many tasks once considered impossible to automate, are now fully managed digitally. AI will soon become a global economic engine for new technologies, business models and jobs. Yet, for AI to be truly effective, it is imperative that everyone has access and the opportunity to learn skills needed to be successful in this new age of intelligence. AI will also augment and increase the productivity of employees, specifically in CRM-related fields. With emerging technologies like AI, businesses have the power to influence, invest in, and deploy more personalized and intelligent tech leveraging innovation to create trusted relationships that advance their brand’s mission,”

We are in the midst of unprecedented technological change, where the power of voice is fundamentally changing the way we work. With voice, we are entering into a new era of how people are interacting delivering entirely new levels of productivity for customers. The use of Voice Assistants among businesses will be a growing trend to enhance customer engagement across sales, marketing and service teams. Voice assistant will allow users to update records, create tasks and notify team members, offer personalized daily briefings about schedules, company priorities, and metrics.  Einstein Voice Assistant enables conversational updates to Salesforce and puts them to work with AI ushering in a new era of conversational CRM, delivering new levels of productivity and redefining customer experiences.

As for customer-facing mobile technologies, businesses have finally begun to recognize that digital interactions are as vital as face-to-face meetings. Today customers are likely to switch brands when they encounter businesses that fail to provide an easy-to-use mobile experience. As such, high-performing IT teams are nearly 3x more likely than underperformers to identify transforming customer-facing technology as a critical priority,”