Riding high on its brand philosophy to offer 'extra' to its customers, Aircel has launched a new TVC on its innovative data services. The essence of the new TVC is to bring extra into the lives of its customers with Aircel Internet. With this new TVC, Aircel introduces free Facebook and Whatsapp on all pocket internet packs across India for new and existing customers thereby giving them freedom to the socially connected 24*7. Customers can also buy special social PI pack for Rs.26 with validity of 28 days depending on their social needs.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, "The new campaign is in line with Aircel’s brand positioning to deliver extra by converting ordinary into extraordinary through its innovative products and services. The phenomenal upsurge in smartphones and data penetration has led the youth to be connected 24*7 through various social networking platforms. Our superior 3G services will offer extra data exclusively for Facebook and Whatsapp usage, therefore, empowering our customers to be socially connected always."
With free Facebook and Whatsapp, the customers also have the option of benefiting from the special social networking tariff packs for Facebook and WhatsApp usage. All new customers taking Aircel connection will get 100 MB/month for 2 months to access Facebook and Whatsapp without any additional charges. While existing 2G and 3G customers will get an additional 10 MB / day extra for usage on Facebook and WhatsApp on all Pocket Internet recharges.
