To entertain music lovers to an expert curated library of over 1.7 million songs including Hindi, regional and International hits, Bharti Airtel Limited ("Bharti Airtel") has announced the launch of Wynk Music - a carrier agnostic mobile application. With this launch, Airtel has now become the first operator to introduce an OTT (Over-the-Top) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download & buy songs at unbeatable prices and experience an ad free interface while on the move.
Wynk is a free to download application available on Android and iOS platforms. With the Free version of the app, users can stream songs of their choice online and tune into internet radio. With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at just Rs. 99/- on Android and Rs. 60/- on iOS. Airtel customers using Android phones can enjoy a special introductory price of just Rs. 29/- on this. Wynk Freedom subscription at Rs. 129/- is available exclusively to Airtel customers in 3G circles using Android phones which allows them to get all-inclusive unlimited streaming and download of music without incurring additional data charges.
Srinivasan Gopalan, Director - Consumer Business, Bharti Airtel said, "With the proliferation of smartphonesin the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90% of total digital consumption. We are introducing this segment to Wynk- an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app."
Indian language songs on the app include -Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali. While smartphone users on Android and iOS can download the app from the Play Store & iOS app store respectively, users of other mobile devices can go to Wynk mobile website.
