Bharti Airtel has announced its strategic foray into the mobile advertising (m-Advertising) segment, in India. With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones.
K. Srinivas, President, Consumer Business, Bharti Airtel, said, "We are excited to launch our mobile advertising platform. Personalization, sharp segmentation and contextualization are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40% over the next few years, Airtel, with its technology, scale and customer intelligence, is placed uniquely to leverage this growing medium. Airtel's m-Advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment."
Through Airtel's m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences. Moreover, with this platform, companies can also extend their access to the rural audience m-Advertising platforms comply fully with the TRAI guidelines.
