Alibaba Cloud strengthens its channel eco-system by launching a distribution program

Alibaba Cloud, the cloud computing arm of Alibaba Group has launched its new distribution channel program at the India Eco Summit in Delhi.

The distribution channel program encourages partners to bring in-depth technical knowledge to customers and builds an open ecosystem among sales, technology and service partners. Under this channel strategy, Alibaba Cloud will also build specialised teams to focus on various market segments and sectors such as start-up and online business, to provide customers with a single alignment to partners in order to promote business growth.

To further strengthen this network and share business opportunities with its partners, Alibaba Cloud also announced that it will train 1,000 sales and technology personnel in India in the next six months.

India currently ranks third on the list of countries in APeJ with USD 2.12 billion spent on public could services. Alibaba Cloud provides high-performing and highly-secure products and services to clients in India across the e-commerce, gaming, media, retail and IoT sectors through an extensive network of distributors. The channel strategy further strengthens Alibaba Cloud’s commitment to the Indian market.

“Alibaba Cloud has always been dedicated to empower enterprises of different sizes to tap into opportunities in the digital age. With digital transformation poised to add close to USD 154 billion to India’s GDP, this is a great opportunity for us to do business in India. We are excited about the launch of the distribution channel program as building a strong, collaborative partner ecosystem is essential to our growth strategy in India. Through working with different partners, we will be able to bring our high quality products and services to customers in India to help them embrace the opportunities of digital transformation,” said Alex Li, General Manager of Alibaba Cloud Asia Pacific.

HCL Infosystems is one of Alibaba Cloud’s major value-added distributors in India that attended the event.

“We are very excited to partner with Alibaba Cloud in India. Today the Indian enterprise market is very receptive to new technologies such as cloud that provide strategic business advantages and this demand is on an upward trend. The partnership with Alibaba Cloud will expand our digital portfolio for our enterprise customers. We are also eagerly looking forward to working with our channel partner ecosystem to provide better value to the end user through greater choice and more flexible offerings,” commented Bimal Das, President of Enterprise Distribution, HCL Infosystems Ltd.

In January this year, Alibaba Cloud set up its first India Data Center in Mumbai to fulfil the surging demand for cloud computing services among the fast-increasing number of Indian small and medium size businesses in the region.