Aligning with India's digital journey, Vertiv’s solutions try to meet the market requirements

Sanjay Zadoo, General Manager, Channel Sales - Sales, Vertiv India

“Vertiv’s partner program provides 360-degree support to channel partners, allowing easy access to sales & marketing tools, product documentation, marketing development funds, and content syndication, among others. Our dedicated Partner Portal gives easy access to the latest online and face-to-face training courses and partner-only events. Moreover, we aim to empower our partner network through our e-Commerce portal and our esteemed national distributor - Ingram Micro. We have even revamped our company website with a partner locator for all onboarded channel partners to allow regional touch points.

Our channel partners are the last mile in our sales channel as they are directly in touch with our customers and, in turn, help our organization drive overall business growth. Our model runs in four phases; Engage, Evolve, Empower, and Evaluate. In the first engagement phase, we establish an open, two-way interaction with our partners to fully grasp their business requirements and provide them with requisite learning tools. At the evolve phase, we give the partners robust training to strengthen their industry knowledge and understanding of Vertiv’s offerings. To empower, we motivate our partners to make inroads into untapped markets and build a broader customer base. Lastly, we evaluate our partners’ engagement with our customers and their current potential and understand how we can increase their revenues. Our continuous endeavour ensures that our channel ecosystem flourishes to create value for all stakeholders involved.”