All Fitbit users to sign in with Google accounts for Login in 2023

Wearable technology company Fitbit has announced a new clause that requires users to switch to a Google account "sometime" in 2023. An expert says, Google want to collect the data in more structural format, as per its business requirements for the right usage, where Google had spent a huge amount in buying Fitbit. Sources said, "In 2023, we plan to launch Google accounts on Fitbit, which will enable use of Fitbit with a Google account," the Google-owned fitness devices maker said.

However, In January 2021, when Google completed its Fitbit acquisition, the company said the "deal has always been about devices, not data," and that it "will protect Fitbit users' privacy."

The switch will not go live for all users in 2023. Rather, support for Fitbit accounts is expected to continue until at least the beginning of 2025, after which a Google account will be mandatory for using the devices. One can see how and where the data is going to get used for selling health care equipment’s, medicines, which is multi-billion dollar business.

The deeper integration also means that a Google account will be compulsory to sign up for Fitbit and activate new features, including those that incorporate Google products and services such as Google Assistant. Also necessitated as part of the transition is the consent from the part of users to move their personal data from Fitbit to Google. The internet giant stressed that users' personal information will not be used to serve ads

Whereas, Fitbit said, is to include a "single login for Fitbit and other Google services, industry-leading account security, centralized privacy controls for Fitbit user data, and more features from Google on Fitbit.