Amazon gets a new competitor

To maintain a competitive pricing list on the e-commerce sites, Boomerang Commerce, a platform that is founded by former executives of eBay and Amazon is helping retailers stand up to e-commerce giant Amazon. This platform enables the e-retailers to manage prices dynamically and helping to set competitive prices.

There is a large analytical divide building up between Amazon and other e-commerce sites. To compare and beat the price without hurting its profit, California-based Boomerang, which has a development team in Bengaluru, offers a platform that helps retailers match their competitor's discounts. Boomerang also advises price changes for popular products depending on customer perception of the client and the pricing offered by their competitors.