Amazon is launching a new social feed of shoppable content from influencers and brands. The e-commerce giant’s new feature, Inspire, is currently being rolled out to select US customers, and will be available to all users in the coming months.
The continuous feed will include short-form videos and photos featuring items available for purchase directly on Amazon. Inspire is customized to the user and designed to eliminate the need to search elsewhere or comment on a post to get more details for products featured online.
Oliver Messenger, Director of Amazon Shopping, said, “In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon.”
The Inspire feature will only be available on the Amazon Shopping app and feature content directly from eligible brands and creators as a part of its influencer program. The company plans to roll out more shoppable features, in-app functionality, and content, building an even more immersive shopping experience for customers.
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