Amazon to open a budget-friendly fashion and lifestyle division in India

According to a recent report, Amazon may introduce Amazon Bazaar to join the low-cost fashion and lifestyle industry in India. Amazon has started the onboarding process for vendors and is pushing them to list unbranded fashion and leisure items priced under ₹600. The programme is reportedly aimed at mass-market products.

"Bazaar is a new store on Amazon where you can sell your fashion and lifestyle products online at no extra charges, thus making it more profitable to run your business," a document from Amazon to sellers read.

Amazon will aim to compete with Meesho and Flipkart's Shopsy. Additionally, Reliance Industries led by Mukesh Ambani is working on its own low-price platform Ajio Street as well. Globally Amazon faces competition, in the United States, from Chinese online retailers Shein and Temu.

Amazon Bazaar's delivery timelines will be between two to three days as the company plans to offer a zero referral fee to merchants.

The report claimed that Amazon is also in early stages of discussions with brands and sellers to be able to deliver certain products within a few hours.