Open Network for Digital Commerce (ONDC) has now reportedly set a maximum incentive threshold of INR 2.25 Lakh on the seller-side app per day, along with a cap of INR 3,750 per seller per day. The new mandates come as transactions related to food and groceries on ONDC rose to 25,000 orders over the weekend. This could result in seller apps resorting to a price hike.
Starting May 9, the Rs 75 discount for on-network and off-network logistics for buyers on every eligible order that was being provided unconditionally will be capped. Additionally, seller network participants such as Magicpin and Dunzo, among others, might now be able to charge for delivery since the zero delivery charges for all hyperlocal deliveries and subsidised charges for intercity delivery have been deleted.
The initial wave of discounts did generate demand and traction on the platform, with the number of orders on the network increasing from 50 per day in January to peaking at 25,000 plus orders per day in the last week.
The number of retail merchants has also increased from around 800 to over 35,000 over the same period.
ONDC has been making waves on social media as a cheaper alternative for food delivery for some time now.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
