Amtrak on a Growth Track

Sandeep Arya
MD, Amtrak Info System & Amtrak Group

Amtrak Info Systems Ltd. a wing of Amtrak Group, is a customized solution provider incorporated in 1991. Amtrak carved a niche for itself in India’s tablet industry by introducing My Buddy- a tablet that offers the functionality of a premium tab at a price that is far more affordable. The uniquely designed Tab is available in five different models based on the various needs and demands of the customers.

Amtrak's business model targets every medium that can sell ranging from the traditional B2B, Channel medium to reach out to customers and Online Selling. The underlying principle is to produce innovative product line-ups that benefit customers as per their requirements. The company’s core strength lies in designing its products ‘in house’ with the utmost creativity. It emphasizes on manufacturing hi-tech products at an affordable range. 

Amtrak aims at making its path-breaking technological solutions accessible to maximum users across India by tapping on its business network in the market. Its designing team is situated in Singapore while its two manufacturing units are located in China. Based in New Delhi, it has sales offices across all the major metros in India. 

 Evolving tablet industry in India

“The trend of tablets began post the first launch in the year 2010 in India. The sale of tablet PCs was recorded close to 4.5 million units in 2011. This sale is expected to make a drastic achievement to 23.6 million units in 2017. The Indian Tablet market is observing a transition from desktop PC to Tablet PC, as more and more people are seeking to adopt the mobility offered by Tablets,” says Sandeep Arya, MD, Amtrak Info System & Amtrak Group 

Tablet in itself is a utility gadget which can be suitable for every industry or stream. Its acceptability and flexibility to act in various industries and areas of life makes it a fueling factor to grab opportunities for its success.

Channel strategy for the year 2013

Currently, as this is yet to be launched in the market, Amrak has started activating the distribution market, and  is catering to 15 state distributors, covering close to 75 district distributors. And, as this is a gradual process for the next 6 months, Amtrak is expecting to be operational in all major towns pan India by 1st week of July, 2013. 

Products in offing

 At present, Amtrak is offering 5 different models of tablets, starting from a basic model of 7 inches to the most high-end model of 10 inches support. Starting from the basic model – available in 7 inches is a wi-fi only model. Higher models range from single sim to dual-sim slots, and the top end model is of 10.1 inches. 

USP of Amtrak Products

Amtrak’s range of tablets is designed keeping in mind the aspirations of having a high-end tablet, and making it available at an affordable range. Amtrak likes to differentiate itself in terms of the quality it is offering and the experience a customer gets out of the tab.

The company focuses on three major aspects in terms of creating USP for its consumers:

• Comfort in user experience

• Affordability

• Exclusivity

Challenges faced in an overcrowded low budget tablet market

“The key challenge that we are facing is that even though a low budget tab is made available at a very affordable price but in terms of customer experience, they lack far behind. We have tried defining every expectation of the consumer when he or she buys a tab aspiring for a premium quality product. By bringing in applications and content which are not available in any other entry level tab – such as, device and personal security application, and focusing a lot on the after sales services to the customers by offering a toll free number for customer care support at just a call are our key solutions offered to overcome the challenges. We believe that only selling is not our objective, but building trust and relationship is the key to reach out to masses and sustaining a brand,” says, Sandeep.

Cloud Computing

Sandeep opines that Cloud Computing is being hailed as a technological marvel and is being increasingly used by corporations worldwide. In India, the biggest challenge it is facing is to have a good internet connectivity everywhere. Cloud works best with a good connection and internet speed. With Amtrak’s range of exclusive features that it offer, Cloud computing is one well deserved offering to the consumers.

Use of Technology in Education

“Technology sees a great scope in presenting education in a new-age mode. Education industry can be tapped with presenting a complete package of a utility tablet packed with specially designed applications for the students ranging from primary to senior secondary and higher education,” opines Sandeep.  Amtrak’s forth-coming range of tablets are dedicated at bringing out a package for making study possible in an advanced and interactive manner. Its dedicated tabs will be packed with custom-designed exclusive applications which are available at no other competitive model. 

moumita@varindia.com