“CMOs are the brand custodians, they are the ones who are largely instrumental to drive the brand and create the image within the organization as well as externally. They are influential in creating the aura and image in the right perspective with the right mix of branding and marketing activities. To create the demand and push in the market as well create the brand persona with mind-share of the target audience.
The customer expects smart, connected products that are continuously being improved with new functionality. We have been able to provide integrated and frictionless customer experiences, regardless of the channel. Exceptional customer experiences that are personalized, responsive, and hassle-free from end to end. This includes utilizing self-service digital mediums, such as websites, email, social media, and mobile while also supporting offline resources, such as call centers and physical locations via channel partners.
Involving them in evaluating the technology right from the discussion level to shortlist the best possible fit for our organization. Our business leaders form an integral part in contribution towards the alignment of marketing and technology since it largely impacts them directly and indirectly.”
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