Ankesh Kumar, General Manager (Marketing), Schneider Electric India

Ankesh Kumar, General Manager (Marketing), Schneider Electric India, commented, “From marketers’ point of view, personalization was always there. The way we position ourselves against products and targets are the same, what has changed is digitization. That is a key thing which we are also learning. Marketing used to be broadcast, sometimes it used to line up to CIOs, sometimes to influencers or channel partners with similar types of communication, similar types of tools. Because of digitization we know whom to speak and what. Recently the persona based marketing and sales came and using AI, ML, algorithms etc. “