Antec India has widened its channel reach by adding an exclusive regional distributor for Andhra Pradesh. Compage Computers Pvt. Ltd. has been appointed to distribute Antec products exclusively in the Andhra Pradesh market.
According to the company sources, the idea of appointing an exclusive regional distributor for Andhra Pradesh is to strengthen the brand’s position in the local market. Antec products are already being sold across 8 retail counters in Hyderabad. This move will further consolidate the company’s position not only for the Hyderabad market but also give a significant push for expansion of business in the upcountry region of Andhra Pradesh.
Commenting on the appointment, Kevan Li – Sales & Operations Head, Antec India, said, “We are pleased to appoint Compage Computers Pvt. Ltd. as our exclusive regional distributor for the state of Andhra Pradesh. Their concrete set-up with several owned stores and their close relationship with partners across the state are the key factors leading to this appointment. We are confident that with our combined efforts, we can steadily increase our market share in this region and build up the Antec business. We are also sure that with their capable channel infrastructure, Compage Computers Pvt. Ltd. will be successful in scaling up the Antec brand presence in the state.”
