Apple Expands Tata Partnership to Manage iPhone and MacBook Repairs in India

The move highlights Apple’s ongoing strategy to deepen its India footprint amid rising sales and reduce reliance on China. 


Apple has strengthened its alliance with the Tata Group by entrusting it with the responsibility of repairing iPhones and MacBooks in India. This key service function was earlier managed by the local arm of Taiwan-based Wistron. The move is a part of Apple’s broader strategy to expand its footprint in India while reducing its dependency on China for manufacturing and services.

The repairs will be conducted at Tata Electronics' Karnataka facility, which is already a hub for assembling iPhones. Tata now operates three assembly plants in India for Apple, and this new responsibility marks a significant addition to its role in Apple’s India strategy. The decision reinforces Tata’s position as a critical player in India’s fast-growing tech manufacturing and after-sales ecosystem.

The partnership reflects Apple’s commitment to improving its after-sales service infrastructure in India, where the market for premium smartphones and laptops is steadily expanding. By localizing repair and maintenance operations, Apple aims to enhance customer experience, reduce turnaround time for service, and bring down repair costs for consumers.

 

This collaboration also aligns with the Indian government’s “Make in India” initiative, as Apple continues to localize more of its operations in the country—from manufacturing and assembly to repair and support. With increasing iPhone and MacBook sales in India, building a robust service network is essential for long-term customer satisfaction and retention.

Through this expanded Apple Tata partnership, both companies are set to deliver faster, more efficient service while supporting India’s ambitions to become a global electronics manufacturing hub.