Apple’s AI overhaul for the Siri digital assistant is facing engineering problems and software bugs. This possibly threatens to postpone or limit its release. The company first unveiled plans for a new AI-infused Siri at its developer’s conference last June.
But Apple is still racing to finish the software, with some features, originally planned for April, may have to be postponed until May or later.
What does the new Siri updates mean for Apple?
The Siri makeover is supposed to be the core of the Apple Intelligence platform, and is seen as the company’s effort to catch up in AI and spur iPhone upgrades.
Apple Intelligence also had a bumpy rollout. The software has been released in stages since an October debut, and some features — such as news summaries — have drawn criticism for glitches.
Getting Siri right is especially crucial for Apple, which first introduced the digital assistant in 2011 as a groundbreaking interface. After falling behind competitors, the technology has come to represent the company’s shortcomings in artificial intelligence.
The latest Siri developments are separate from the company’s push to add AI features to devices in China. Towards that effort, Apple is working with Alibaba Group Holding Ltd. and Baidu Inc. to create a system that passes muster with Chinese regulators.
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