Apple to improve Siri and its other in-house AI models in 2025

Apple is reportedly focusing on improving its existing artificial intelligence infrastructure before offering more advanced tools. Apple's head of artificial intelligence, John Giannandrea has set improving Apple's digital assistant Siri and the company's in-house AI models as a top priority for 2025.

Apple AI strategy

While Apple is expected to introduce new intelligence features for Siri, the underlying model will likely remain the same. Apple's indigenous LLM, which will likely power the future version of Siri, is not expected to debut until next year.

Reportedly called "LLM Siri," the new model will likely revamp how Siri approaches a user's query, improving response speed and intuitiveness. 

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According to another report, Apple is also planning to launch a more advanced version of Siri with real-time conversational capabilities. However, it is expected to roll out after Siri's transition to a more advanced AI model in 2026.

Siri 2025 updates

In 2025, Apple is expected to roll out new Apple Intelligence-powered features for Siri, as previewed in last year's World Wide Developers Conference (WWDC).

With on-screen awareness coming to Siri, the digital assistant will analyse content on the device's screen and offer assistance for queries related to it. Additionally, Apple Intelligence and system-wide integration will allow Siri to take in-app actions, including some within select third-party apps. Siri will also have access to user's data and will likely use on-device processing to offer personalised responses. 

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