As part of a major AI push, Apple may allow users to run third-party chatbots with its personal assistant, potentially creating a dedicated AI App Store on iOS. The Cupertino giant is already rumoured to debut the updated Siri with iOS 27, which will be powered by Google’s Gemini models.
Apple may release a new feature, likely to be called Siri Extensions, which will allow users to run third-party chatbots such as Anthropic’s Claude within Siri. Users may be able to access these extensions via a dedicated AI App Store.
Apple is pretty sure that it may not catch up with the likes of Google and OpenAI in the AI race. As a result, it may be willing to simply use its platforms to earn more revenue.
This will likely create a dedicated AI section within the App Store that will bring a marketplace for third-party AI services to connect with Siri. While AI companies will get broader reach, Apple will also likely earn hefty commissions in the process.
This move comes at a time when the Cupertino giant has struggled to build its own AI models, and some of its key AI talent are leaving for rivals such as OpenAI.
A few weeks ago, Apple signed a massive deal to bring a Gemini-powered Siri. This deal will remain in place, with the new Siri, codenamed Campo, likely making its debut during Apple’s Worldwide Developers Conference (WWDC) on June 8, 2026.
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