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Apple to enter living rooms with Smart TV

by VARINDIA 2024-11-19

By leveraging its loyal following and reputation for innovation, Apple may disrupt the Smart TV market much like it did with the smartphone industry.

Apple Inc. is reportedly preparing to make a significant leap into the smart TV market. With its history of transforming industries like smartphones, tablets, and wearables, Apple’s rumored Smart TV entry could redefine the way we experience home entertainment. According to Bloomberg, the renewed interest in an Apple-branded television comes after years of speculation they would enter the market. Though, Apple TV is a couple of years away, with the company prioritising the release of its smart displays first.

A lower-end smart display, potentially dubbed ‘HomePad’ is expected early next year, followed by a higher-end model with a larger display and a robotic arm.
Apple’s smart TV plans likely hinge on the success of these initial smart display offerings. The Apple TV set-top box has been a successful product, but the company has yet to release a full-fledged television set.

While Apple has long been a household name in computing and mobile devices, the company’s ambitions in the living room have so far been centered around the Apple TV streaming device. However, entering the Smart TV market signals a broader vision to dominate the home entertainment ecosystem.

The Smart TV is expected to integrate seamlessly with Apple’s existing ecosystem, offering features such as Siri voice control, FaceTime integration, and compatibility with the company’s services like Apple TV+, Apple Arcade, and HomeKit. If the rumors are true, this would be a game-changer in the increasingly competitive Smart TV segment.

The Smart TV segment is already dominated by players like Samsung, LG, Sony, and emerging brands offering feature-rich devices at competitive prices. Apple’s entry will likely focus on premium positioning, targeting consumers who value quality, design, and ecosystem integration over cost. Apple’s established customer base and the seamless interconnectivity of its products could give it a unique edge.