Apple unveils new version of App Store

Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before.

The all-new App Store will be included with iOS 11. iOS 11 will be available this fall as a free software update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation.

The beautifully redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire customers every day.

App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world.

More than 180 billion apps have been downloaded from the App Store by its 500 million weekly visitors.

“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging,” added Schiller.

Games is the most popular category on the App Store, and with the new design there will now be a dedicated home just for games. It will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. It's now easier than ever to navigate the over half a million games available, and find the perfect game for everyone from the casual player to the hardcore enthusiast.

The Apps tab includes great recommendations, videos, handpicked collections and categories, and its own app charts. Apple is also making in-app purchases more discoverable on the App Store.