Artificial intelligence in programmatic advertising

By VARINDIA - 2017-09-07

Artificial intelligence in programmatic advertising

In the digital era, Technology is progressing at an accelerated rate, and the far-fetched dreams of yesterday are rapidly turning into the innovations of today. For the longest time, artificial intelligence was an ambiguous notion of enormous ideas with futuristic applications such as self-driving cars, drone deliveries, fridges that monitor food quality, and so on.

 

Artificial Intelligence (AI) is powering the ad industry’s change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. We, humans, are unable to manage the tremendous amount of data given through programmatic media for complex processing and atomisation.

 

The term ‘AI’ often brings out the world of science fiction with sentient robots assuming control over the world. In the reality, AI is quickly turning into a regular term in the vocabulary of leading tech companies. As of now, humans have done a great part of the thinking while machines have been in charge of mechanical tasks. Today, machines are the ones now doing a significant part of the thinking. This isn’t a futurologist statement, yet seeing present day facts. Consider the incoming wave of autonomous vehicles or brilliant algorithms that can predict what products we will look for, even before we understand we really need them.

 

The advancement of AI algorithms must be at the core of an ad tech company that desires to deliver the best solutions for brands, publisher and agencies. After, supercharging data and targeting on, intelligent algorithms can enable advertisers and publishers to exponentially which improves the adequacy of their campaigns. These Intelligent algorithms are perpetually learning, and they’re completely fit for modifying or customizing their activities by means of their learned ‘experience’. Based on a specific context, we comprehend that intelligent algorithms take activities to an extent a well-defined objective.

 

AI is as of now being used across the marketing and advertising industries, with exceptionally positive outcomes. Ad fraud, for instance, can be detected using AI; which is especially valuable to brands hoping to ensure their ad spend is going to the right places. It is additionally being used as a part of developing search marketing strategies and programmatic advertising to detect opportunities.

 

Google has done a ton of trying different things with AI and has flaunted its computers ability to subtitle images, and even dream of new and strange ideas such as animals in mists. The universe of Google aside, however, AI the potential to play a crucial role in creativity, empowering designers to drive critical changes in their quality of output.

 

The video is one area that has profited from such headways and controls. A year ago, marked the first run in which the greater part of all US digital video ad dollars traded by means of automation; that bit will grow another 42.3% this year to USD$9.13bn (£7.12bn).

 

Even though AI can solve numerous challenges facing developers and brands including like discovering the price ad network which is willing to pay for an impression. In-app promotion, finding the likelihood of an impression changing into a real app install. Also, Identifying the ideal time of day to serve an ad for the targeted audience.

 

Implementation of AI technology turns to be positive at all levels. So, all the headaches associated with campaign management, such as assigning inventory and creatives, defining price levels, analysing, and reporting goes on a new dimension as far as efficiency and effectiveness. These achievements can only be reached with the help of machines. The future belongs to them, so choosing the right partner will make a significant difference for the success of your campaigns, helping your brand make better decisions and support to maximise advertising revenue.


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