As a partner-centric company we constantly look at ways to keep our partners motivated & engaged
Sachin Relwani, Channel Head, Kaspersky (South Asia)
Need of a Partner Programme
As a 100% partner centric company, our partners are a very important part of our growth globally. It is with the help of our partners that we at Kaspersky are able to reach out to our target audiences and expand in various markets.
Kaspersky United program is one of our most popular partner programs that not only assure great marginal benefits to our partners but also help them to specialize in their fields of interest, acquire the required skill sets and learn from experts at Kaspersky on subjects that they feel most confident about. Partners constantly help companies like us to reach out to customers present in the remotest areas and understand their pain points that help us further in providing solutions for them accordingly.
Importance of a Partner Programme
As a partner centric company we constantly look at ways to keep our partners motivated and engaged through our various partner programs and incentives that we plan for our partners every quarter. A significant part of our investments are allocated every year for our innovative partner programs on both global and regional levels.
We believe that these investments in executing partner programs are essential for strengthening our partner network as well as achieving the desired goals set by our company. Every quarter we try to have at least one ongoing partner rewards scheme as we understand that it is an important tool to gain their trust as well as keep the partners motivated.
Main Concerns to Address
The partner programs designed by us are very specific and extremely thought through while taking into consideration the expectations a partner may have from us. We try to accomplish these expectations through our partner programs and other incentive programs. Some of our programs are incentive based that help us keep the partners motivated, making sure our partners are profitable at the end of the day.