"As the technology evolved, our engagement and relationship also evolved"

Ramesh Natarajan  
CEO - Redington India

In my last three decades of experience that has been my most highly experienced engagements with the channel partners on their evolution over the times and the IT ecosystem. Coming to think of it, how we have evolved long with channel partners over the last 23 years of Redington being in India, being a home grown organization, it has been really exhilarating. 

Starting from the days where we were working with printing as our first product category, I think we have come a long way in building up the commercial PCs, consumer PCs moving on to the enterprise products, components. As the technology evolved, our engagement and relationship also evolved in terms of changing business models and emerging business models.

With a strong 28 years of experience, Ramesh ensures the best practices adopted by him to keep the whole partner community engaged and his vision is to bring the corner stone of Redington’s business has been our strong relationship with the partner community. The imperative is to build on the strong foundation that as an established partner community provides, in terms of skills, customer engagement and execution ability among others.