Digital transformation remains a pivotal force in shaping modern business strategies, with value-added resellers (VARs) and channel partners driving growth for OEMs and vendors.
In the Channel Scorecard story for April 2025 issue, we tried to explore how forging strategic channel partnerships create unique opportunities for OEMs and that these channel partners continue to play a critical role in delivering exceptional customer experiences. They are instrumental to the growth and success of corporations. They act as an extension of the company's sales and distribution network, leveraging their expertise, resources, and relationships to reach customers and markets that might otherwise be difficult to access directly.
However, the fact that remains unchanged is that the success of the channel relies heavily on strong support from OEMs and vendors. This support includes pre- sales and post-sales assistance, marketing development funds, and specialized training. And equally important is the distributors and value-added distributors (VADs) executing strong corporate growth strategies, which automatically passes on to the channel partners.
UNDERSTANDING THE PULSE OF THE INDIAN CHANNEL
The dynamics of channel sales in India are rapidly changing owing to factors that include digital transformation and shifting consumer behaviors. The Indian retail landscape traditionally dominated by brick - and - mortar establishments is now witnessing a surge in online shopping. This is compelling businesses to rethink their distribution strategies. Understanding these dynamics in an ever-evolving marketplace is therefore becoming crucial for businesses.
Moreover, in an evolving technology landscape, where emerging technologies such as Cloud, AI, IoT, and Blockchain are becoming increasingly central, the channel partners have come to transform themselves from mere facilitators or resellers to strategic advisors who guide their customers in their digital transformation journey. They are evolving into trusted consultants who also help in co-creating solutions and
end-to-end solution integration for their customers. With customers increasingly adopting the latest technologies, partners are playing a critical role in bridging the gap between technology adoption and business outcomes.
It is thus a symbiotic relationship that OEMS share with the partner community. Ultimately, OEM business in the market will thrive only when partner businesses see themselves growing. Also on the part of the channel, partners with strong technical knowledge and vertical expertise will be indispensable in co-innovating solutions and ensuring long-term customer resilience.
CHANNEL SCORECARD 2025
Based on our latest survey, it will be safe to deduce that OEMs indeed have deep faith in the partner ecosystem and they will not cease to leverage their support for sales and e-commerce sales in India, at least not in the near future.
Joining hands with channel partners enables corporations to extend their market presence, enter new territories, and boost sales more effectively. This partnership creates a mutually beneficial dynamic, enhancing market coverage and improving customer satisfaction for both parties.
As mentioned earlier, distributors and VADs are equally integral to a corporation's broader growth strategy. Serving as intermediaries between OEMs/vendors and end customers, they offer essential services including warehousing, logistics, credit support, technical assistance, and market insights.
The channel scorecard is a powerful tool to help track key performance indicators (KPIs), transparency, and the understanding between corporates and their channel partners that automatically align with partner goals. By systematically evaluating these KPIs, we are provided with clear insights into the needs, and expectations of the channel partners.
The scorecard survey further shows that channel partners are gradually shifting focus to high-growth areas like Cybersecurity, AI, GenAI, Cloud, and Cloud Repatriation — this reflects the rising demand and digital transformation opportunities that channel
partners can leverage. It also underscores the evolving landscape of technology and the growing demand for solutions in different areas. These technologies are at the forefront of innovation and are critical for addressing modern challenges in various industries.
As part of the survey, VARINDIA assessed the following 20 categories of technology that show significant potential for growth and channel (resellers, system integrators, consultants, MSPs) opportunities vendors) going forward. Each category is evaluated based on its market potential, channel opportunities, maturity, and key drivers
Product Categories
|
Data Storage/ Back-up |
Cloud Computing Services |
Hyper Converged Infra |
Electronic Security & Surveillance |
Router |
|
Laptop( Commercial & Consumer) |
Server |
Storage |
Structured Cabling |
UTM/Firewall |
|
Unified Communications |
Data Centre |
Printer |
Cyber Security |
Data Protection |
|
Cloud Security |
Power Solutions |
Data Privacy |
Ethernet Switches |
Zero Trust Security |
IN INDIA’S FAST- EVOLVING DIGITAL ECONOMY, VALUE- ADDED RESELLERS (VARS) AND CHANNEL PARTNERS HAVE EMERGED AS CRITICAL ENABLERS OF GROWTH FOR OEMS. AS ENTERPRISES ACCELERATE TECHNOLOGY ADOPTION, STRATEGIC ALLIANCES AND THE EXPANDING ROLES OF DISTRIBUTORS ARE SHAPING HOW BUSINESSES SCALE OPERATIONS, CO-INNOVATE SOLUTIONS, AND ENHANCE CUSTOMER ENGAGEMENT ACROSS DIVERSE AND DYNAMIC MARKETS.
CLOUD COMPUTING
Digital Transformation, AI, and Local Infrastructure to Propel Cloud Adoption Across Industries
TRENDS & OUTLOOK
• IMARC Group expects, the Indian cloud computing market was valued at USD 29.5 billion in 2024 and is projected to reach USD
232.78 billion by 2033, growing at a CAGR of 25.8% from 2025 to 2033.
• According to IDC, the public cloud services market is expected to grow to USD 25.5 billion by 2028, with a CAGR of 24.3% from 2023 to 2028.
• According to a Report Roots Analysis, the cloud migration services market is anticipated to reach USD 3.36 billion by 2030, expanding at a CAGR of 30.6% from 2025 to 2030.
MARKET DRIVERS
• Digital Transformation: Organizations across sectors are increasingly adopting cloud solutions to enhance scalability, efficiency, and
innovation.
• Government Initiatives: Programs like "Digital India" and "Make in India" are encouraging cloud adoption, especially among small and medium enterprises (SMEs), to enhance digital infrastructure and foster tech innovation.
• AI Integration: The rise of artificial intelligence (AI) is driving demand for cloud services, with AI-enabled Software as a Service (SaaS) solutions gaining traction.
• Local Data Centers: Investments in local data centers by global tech giants, such as Amazon Web Services' (AWS) USD 8.2 billion investment in Maharashtra, are enhancing cloud infrastructure and supporting data localization efforts.
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CLOUD SECURITY
The expanding digital ecosystem fueling the demand for cloud security solutions
TRENDS & OUTLOOK
• The India cloud security market generated a revenue of USD 1,659.3 million in 2023 and is expected to reach USD 4,959.7 million by 2030.
• The cloud security market has witnessed significant growth driven with the adoption of multi-cloud environments, the expansion of development security operations (DevSecOps) practices, increased use of artificial intelligence (AI) and machine learning (ML) for cloud security, and the rising trend of Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) policies.
• While cloud security solutions were the largest revenue generating component in 2023, the services also remain the most lucrative component segment registering a quick growth.
• AI-driven security in cloud security solutions is enhancing threat detection and response capabilities.
•
MARKET DRIVERS
• Digital Transformation: The shift towards digital platforms and services is increasing the demand for robust cloud security solutions.
• Hybrid Work Models: The prevalence of remote and hybrid work arrangements is driving the need for enhanced security measures for cloud environments.
• Regulatory Compliance: Stringent government regulations and data protection laws are prompting organizations to invest in comprehensive cloud security frameworks and solutions.
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CYBER SECURITY
Organizations prioritizing investments in cyber security resulting in its market growth
TRENDS & OUTLOOK
• India Cybersecurity Market size is estimated to be USD 4.70 billion in 2024, and it is expected to reach USD 10.90 billion by 2029, at
a CAGR of 18.33% during the forecast period 2024-2029, according to Wright Research.
• India's cybersecurity market is expected to account for 5% of the global market by 2028.
• The enforcement of the Digital Personal Data Protection Act, 2023 will further give a boost to the cyber security frameworks and
personal data protection in the country.
• There is a growing reliance on managed security services due to the cybersecurity talent shortage, with managed detection and response
(MDR) services projected to grow by 42.3%.
• Banking, Financial Services & Insurance (BFSI) and Information Technology /ITeS sectors are the leading verticals spending on
cybersecurity, driven by stringent and high cyber maturity.
MARKET DRIVERS
• Digital Transformation: The rapid adoption of digital platforms across sectors like BFSI, IT/ITeS, and government services has
increased the demand for robust cybersecurity solutions.
• Digitization policies of the government: The Indian government’s unwavering commitment to digitization, coupled with progressive
policies, has created an environment conducive to increased investment in cyber security.
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DATA CENTRE
India’s Data centre boom story to continue
TRENDS & OUTLOOK
• The India datacenter market size, estimated to be at 2.01 thousand MW in 2024, is anticipated to reach 4.77 thousand MW by 2029,
growing at a CAGR of 18.79%, according to Mordor Intelligence.
• As data centres form the backbone of modern technology infrastructure, India’s data centre market is poised for significant expansion
in the coming years.
• Organizations are increasingly embracing hybrid and multicloud approaches, combining public and private clouds with on-premises
infrastructure.
• On the global map, construction delays and global supply chain pressures amid renewed U.S. tariff uncertainty loom large on the
overall data centre market.
MARKET DRIVERS
• Vertical growth: From the demand perspective, BFSI and technology sector companies in India are anticipated to drive the data centre
space in the coming year.
• Growth in hyperscale data centres: Cloud service providers are seen investing in hyperscale data centers on a large-scale as the need to
handle huge amounts of data and deliver scalable resources to enterprise customers grows.
• Edge Data centres: To meet the demand for low-latency applications, businesses are seen investing in edge data centers to support
localized data needs.
• AI data centre growth: The surge in interest around generative artificial intelligence is driving the need for numerous high-density
data centers.
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DATA PRIVACY
Businesses increasingly prioritizing data privacy to comply with evolving regulations
TRENDS & OUTLOOK
• PwC India's 2024 survey has revealed that 82% of Indian consumers prioritize data protection, with 75% planning to spend higher on
data privacy measures.
• Organizations are adopting privacy-by-design frameworks to ensure data privacy is integrated into their operations from the outset.
• With the growing amount of personal and sensitive information being collected and stored by companies, governments, and other
organizations, the risk of data breaches and misuse of data has become a major concern for individuals and society as a whole.
Regulators are thus seen taking significant steps to enforce data privacy regulations and guidelines.
• Tools and platforms enabling efficient management of consumer consent are gaining traction to ensure compliance with the required
guidelines.
• With the further advancement of technology, especially with the adoption of AI, policymakers will have to focus on updating the law
accordingly at regular intervals.
MARKET DRIVERS
• Regulatory Compliance: The DPDP Act 2023 necessitates businesses to implement robust data privacy measures, driving demand for
compliance solutions.
• Consumer Awareness: Increasing consumer awareness about data privacy rights is prompting organizations to adopt transparent data
handling practices.
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DATA PROTECTION
India's data protection market undergoing significant transformation
TRENDS & OUTLOOK
• According to IMARC Group, the India data protection market size reached USD 5.34 Billion in 2024, and is expected to reach USD
27.77 Billion by 2033, exhibiting a growth rate (CAGR) of 18.30% during 2025-2033.
• The current legal structure mandates organizations to adopt rigorous data governance policies, perform regular audits, and guarantee
that data security practices comply with both national and international standards. Businesses are progressively looking to implement
technologies and solutions in order to fulfill the required regulatory obligations, thus lessening the likelihood of non-compliance.
MARKET DRIVERS
• Unauthorized access & threats: With the rising instances of unauthorized access, ransomware attacks, and other cyber threats,
organizations are proactively investing in security measures to prevent data breaches.
• Regulatory impact: The DPDP Act, enacted in August 2023, mandates that businesses obtain explicit consent from individuals before
processing their personal data and establishes penalties for non-compliance. The rules aim to balance individuals' data protection rights
with the need for lawful data processing.
• Consumer Awareness: Increasing consumer awareness about data privacy rights is prompting organizations to adopt transparent data
handling practices.
• Digital Transformation: Adoption of digital technologies across sectors is expanding the data footprint, necessitating enhanced data
protection strategies.
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DATA STORAGE
Building India’s Digital Infrastructure with Advanced Data Storage
TRENDS & OUTLOOK
• According to Research and Markets, the Indian data storage market was valued at USD 22.8 billion in 2024 and is projected to reach
USD 50.79 billion by 2030, growing at a CAGR of 14.11%.
• At the same time, Mordor Intelligence claims that the data center storage segment is expected to grow from USD 2.9 billion in 2025
to USD 6.6 billion by 2031, at a CAGR of 14.68%.
• The global data backup and recovery market is projected to grow from $14.95 billion in 2024 to $16.66 billion in 2025, at a CAGR of
11.5%. The Business Research Company estimates that the market is expected to reach $29.31 billion by 2029, growing at a CAGR
of 15.2%.
• The next-generation storage market, encompassing technologies like NVMe and flash storage, is valued at USD 5.9 billion in 2023 and
is forecasted to grow at a CAGR of 15.2% through 2029.
MARKET DRIVERS
• Digital Transformation: The surge in digital services across sectors like e-commerce, BFSI, and healthcare is increasing demand for
robust storage solutions.
• Cloud Adoption: Major investments, such as Amazon Web Services' planned $8.2 billion investment in Maharashtra, are expanding
cloud infrastructure.
• Regulatory Initiatives: The Reserve Bank of India's upcoming pilot for local cloud services aims to support data localization and
affordability for financial institutions.
• Cybersecurity Concerns: The rise in cyber threats and data breaches is prompting organizations to invest in reliable backup and
recovery solutions.
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ELECTRONIC SECURITY & SURVEILLANCE
From CCTV to Smart Surveillance: India’s Shift to Intelligent Security
TRENDS & OUTLOOK
• Electronic Security Market: Mordor Intelligence projects the market to grow from USD 3.16 billion in 2025 to USD 9.11 billion by
2030, at a CAGR of 23.57%.
• According to Grand View Research the video surveillance market in India is expected to reach a projected revenue of US$ 5,260.3
million by 2030. A compound annual growth rate of 16.9% is expected of India video surveillance market from 2025 to 2030.
• CCTV Camera Market: According to Persistence Market Research, the market is expected to reach USD 6.86 billion by 2032, with a
CAGR of 18.2%. Several factors, including the increasing need for public safety, rapid urbanization, technological advancements, and
government initiatives, will continue to fuel this growth.
• Access Control Systems: This segment is anticipated to grow at approximately 27% CAGR during 2024-2029, driven by the adoption
of advanced biometric and AI-powered authentication methods.
MARKET DRIVERS
• Smart Cities Mission: Government initiatives like the Smart Cities Mission are fueling the deployment of surveillance systems to
enhance urban safety and infrastructure.
• Technological Advancements: Integration of AI, IoT, and cloud computing is enhancing surveillance capabilities, enabling real-time
analytics, facial recognition, and behavior analysis.
• Infrastructure development: Rising concerns over crime and public safety are leading to increased adoption of surveillance systems in
public spaces, transportation hubs, and commercial establishments.
• Increased Security Concerns: Rising crime rates and the need for public safety are driving demand for surveillance systems.
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ETHERNET SWITCHES
Ethernet switching represents a rapidly evolving sector
TRENDS & OUTLOOK
• The Indian Ethernet switch market is poised for continued growth, supported by technological advancements and increasing
infrastructure investments. The shift towards higher-speed and PoE-enabled switches is expected to dominate the market landscape in
the coming years.
• The key industries that contributed to the switching business include services, finance, telecom, and manufacturing.
• The global ethernet switch market size was valued at USD 14.1 Billion in 2023 and the total Ethernet Switch revenue is expected to
grow at a CAGR of 5 % from 2024 to 2030, reaching nearly USD 19.37 Billion by 2030, according to MMR survey.
MARKET DRIVERS
• A rise in internet users: The expansion of the Ethernet switch market is primarily driven by the rising demand for greater bandwidth
and faster data speeds, fueled by the continuous growth in global internet users.
• Emerging technologies: The market is expected to witness steady growth, further propelled by the increasing adoption of emerging
technologies like cloud computing, IoT, and mobile connectivity.
• Data centre & government infrastructure projects: The growth of cloud services and data centres is also fueling the need for highcapacity Ethernet switches. Government projects aiming to enhance urban infrastructure are driving the demand for advanced
networking solutions.
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FIREWALL/ UTM
From Compliance to Cloud: UTM in India
TRENDS & OUTLOOK
• 2024 Market Evaluation: Approximately USD 276.5 million.
• The Indian UTM and Firewall market is expected to reach USD 811.9 million by 2030. The market is projected to grow at a CAGR
of 14.4% during the period 2023 to 2030.
• This growth is attributed to the escalating demand for integrated security solutions that can address the evolving threat landscape.
• The market is likely to see further innovation in UTM and firewall technologies, including the integration of AI and machine learning
for threat detection and prevention.
MARKET DRIVERS
• Rising Cybersecurity Threats: The increasing frequency and sophistication of cyber-attacks are prompting organizations to invest in
robust security infrastructures.
• Regulatory Compliance: Government mandates and data protection regulations are compelling businesses to adopt advanced security
measures.
• Digital Transformation: The rapid digitization across various sectors necessitates secure and reliable network infrastructures.
• Adoption of Cloud Services: The shift towards cloud computing requires enhanced security solutions to protect data and applications.
• Technological Advancements: The development of next-generation firewalls (NGFWs) and advanced security features within UTM
solutions is attracting businesses seeking more sophisticated security.
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HYPER-CONVERGENCE INFRASTRUCTURE
Hyper-Convergence in India: Driving Scalable, Smart, and Cost-Efficient IT
TRENDS & OUTLOOK
• According to Grand View Research, the global Hyper-Converged Infrastructure (HCI) market is projected to grow from USD 17.72
billion in 2024 to USD 22.42 billion in 2025, at a CAGR of 26.5%.
• The Business Research Company estimates that by 2029, the market is expected to reach USD 65.08 billion, growing at a CAGR of
30.5%.
• The Asia-Pacific region, including India, is witnessing rapid adoption of HCI solutions, with a focus on data center modernization and
cloud integration.
MARKET DRIVERS
• Data Center Modernization: Organizations are upgrading legacy systems to improve scalability and efficiency.
• Cost Efficiency: HCI reduces capital and operational expenditures by consolidating IT resources.
• Enhanced Security: Built-in data protection features like snapshots and encryption address growing cybersecurity concerns
• Cloud Integration: HCI facilitates seamless hybrid cloud deployments, enabling better resource management.
• Edge Computing & Remote Work: The rise in remote work, IoT, and edge computing applications is driving adoption of HCI, which
offers centralized management and localized computing power at remote sites.
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LAPTOP
India's Digital Shift: Laptops are Revolutionizing Consumer and Commercial Sectors
TRENDS & OUTLOOK
• According to IDC, the traditional PC market in 2024 grew 3.8% YoY with 14.4 million units shipped. Notebooks led the surge,
especially premium ones, up 13.8%. Consumer and commercial segments grew steadily, boosted by eTailers, enterprise, and government
demand. Workstations saw the highest growth at 10.9% YoY.
• The consumer laptop market is projected to reach around 6.5 million units in 2025 and is expected to grow to approximately 8.1
million units by 2030 with a CAGR of approx. 4.36%.
• The commercial laptop market is expected to stand at approximately 8.1 million units in 2025 which is expected to hit approximately
9.6 million units by 2030 with a CAGR of 3.46%.
• For commercial segment, Supply Chain Disruptions, Cost Constraints and Technological Obsolescence remain as challenges, while
Supply Chain Disruptions and Price Sensitivity create troubles for consumer segment.
MARKET DRIVERS
Consumer segment:
• Growing internet penetration and the widespread use of digital platforms for education, entertainment, and work, combined
with rising disposable income—particularly in Tier 2 and Tier 3 cities plus affordable financing options are making laptops more
accessible to a wider consumer base.
• Government initiatives like Digital India, alongside the continued adoption of hybrid and remote work models, will drive sustained
consumer demand for laptops, especially in rural areas, smaller cities, and for personal, educational, and professional use.
Commercial segment:
• Continued demand from enterprises and SMBs in India is expected to drive investment in commercial laptops with cloud
connectivity and enterprise-grade specifications to support remote and hybrid working.
• As companies focus on improving employee efficiency and satisfaction, there is a shift towards higher-end, durable, productivity optimized laptops, while increased cybersecurity concerns are driving businesses to opt for laptops with enhanced security features
such as biometric authentication, encryption, and built-in security software.
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PRINTER
Advancements in printing technology opening up new possibilities
TRENDS & OUTLOOK
• The printing industry is gradually drifting towards multifunctional printers that combine printing, scanning, copying, and faxing
capabilities.
• There has been a noticeable surge in the demand for 3D printing technology across various industries. Wireless and mobile printing
solutions are gaining popularity for their convenience and connectivity.
• The popularity of ink tank products has been on the rise, while demand for ink cartridges continues to decline due to reduced home
printing usage. Additionally, laser products may face challenges as demand weakens in the commercial segment, with companies
increasingly adopting digital solutions at scale.
• Sustainability has taken center stage in the printer market, with manufacturers and consumers placing greater emphasis on
environmentally friendly practices.
• One of the key factors that hinders the growth of the printer market is the high operating costs of the printer.
MARKET DRIVERS
• Hybrid Work Culture: The shift towards remote and hybrid work models has increased demand for home and small office printers,
especially multifunction and wireless models.
• Government Initiatives: Programs like Digital India and Smart Cities are driving demand for high-volume printers in administrative
offices.
• E-commerce Boom: The rise in online retail has increased the need for label and barcode printers for packaging and logistics.
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ROUTER
Accelerating Connectivity: India’s Router Market on the Rise
TRENDS & OUTLOOK
• As per the TechSci Research, the India router market is anticipated to project robust growth in the forecast period with an impressive
CAGR of 9.91% in the forecast years and is expected to reach around USD645.42 million through 2028.
• Enterprise Routers: According to Knowledge Source, the enterprise router market in India was valued at USD 1.561 billion in 2022
and is projected to grow at a CAGR of 7.48% from 2024 to 2029.
• India’s router market is highly price-sensitive, especially in residential and SME segments. Consumers often prioritize affordability
over advanced features, making it difficult for premium brands to penetrate without significant localization or pricing strategies.
MARKET DRIVERS
• Digital Expansion: The surge in internet usage and broadband subscriptions across India is fueling demand for routers.
• Government Initiatives: Programs like Digital India, BharatNet and the National Broadband Mission aim to provide high-speed
internet and digital services, particularly in rural and remote areas (enhancing connectivity infrastructure), which boosts router
adoption.
• Remote Work and Learning: As remote work, e-learning, and smart devices become more common, consumers and businesses alike
are shifting to wireless solutions, making it the most rapidly expanding segment in the market.
• Smart Home Integration: The rise of smart devices necessitates robust and efficient home networking, driving router sales.
• IT and Telecom Sectors Drive Demand: India’s IT and telecom sectors are key drivers of router demand, powered by expanding data centers, cloud migration, and 5G rollout. These industries require robust, scalable, and secure networking infrastructure, placing routers at the core of operations.
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SERVER
India's Server Landscape: Government Regulations, SMB Adoption, and Technological Advancements
TRENDS & OUTLOOK
• As per Grand View Research, the private cloud server market generated USD 12.3 billion in 2023 and is expected to reach USD 35.2
billion by 2030, growing at a CAGR of 16.2%.
• According to Statista, revenue in the Servers market is projected to reach US$2.02bn in 2025. Revenue is also expected to show an
annual growth rate (CAGR 2025-2029) of 10.26%, resulting in a market volume of US$2.98bn by 2029
MARKET DRIVERS
• Indian government’s focus on data sovereignty and regulations requiring data to be stored locally is driving investments in local data
centers and server infrastructure. Regulations like the Personal Data Protection Bill (PDPB) are encouraging Indian enterprises to
build and host their servers within the country, boosting the demand for local server installations.
• Dominated by large enterprises, the server market in India is now seeing increased adoption by SMBs, who are investing in affordable
server solutions to improve data control, enhance security, and support digital transformation.
• The adoption of Hyperconverged Infrastructure (HCI) is another emerging trend in India’s server market.
• The rise of technologies like Artificial Intelligence (AI), Machine Learning (ML), and 5G is leading to increased demand for more powerful, specialized servers. This is driving innovation in server technology, particularly in high-performance computing (HPC) and GPU-based servers.
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STORAGE
The NAS Boom: High-Capacity Storage for Modern Living
TRENDS & OUTLOOK
• Market Size: The global Consumer Network Attached Storage (NAS) market’s Estimate for 2024 range from USD 6.1 billion to USD
33.7 billion, depending on the scope and segmentation considered.
• Projected Growth: As of 2024, the global Consumer Network Attached Storage (NAS) market was valued at approximately USD 6.1
billion and is projected to reach USD 12.04 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 12.1% from
2025 to 2030.
MARKET DRIVERS
• The 1 TB to 20 TB storage capacity segment dominates the market, catering to home users and small businesses.
• Standalone NAS devices are preferred for their user-friendly, plug-and-play functionality, making them ideal for home users and small
businesses.
• The 2-bay NAS devices segment is expected to grow rapidly due to their balance between storage capacity and cost-effectiveness.
• With 4K/8K video, gaming, and smart home devices becoming more common, consumers need high-capacity, high-speed storage
solutions.
• NAS systems are increasingly used to store and manage data from home surveillance systems and other IoT applications.
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STRUCTURED CABLING
Structured Cabling 2.0: Empowering India’s Digital Dreams
TRENDS & OUTLOOK
• 2024 Market Valuation: Structured cabling market stood at approximately USD 739.9 million in 2024. It reached USD 823.5 million
in 2025
• Projected 2030 Valuation: The market is expected to reach USD 1,505.2 million. Compound Annual Growth Rate (CAGR) is
anticipated to grow at 12.8% from 2025 to 2030.
• Southern India is the largest market while Eastern India is the fastest growing.
MARKET DRIVERS
• Digital Infrastructure Expansion: The rollout of 5G networks, development of smart cities, and increased internet penetration are
fueling the need for robust cabling solutions.
• Data Center Proliferation: The surge in data center establishments, propelled by cloud computing and data localization mandates, is
boosting demand for structured cabling.
• Government Initiatives: Programs like Digital India and the Smart Cities Mission are promoting the deployment of advanced IT and
communication infrastructures.
• Enterprise IT Modernization: Businesses are upgrading their IT systems to support higher bandwidth requirements and ensure
seamless connectivity.
• The increasing demand for copper structured cabling is attributed to its ability to support higher bandwidth and transmission rates.
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UNIFIED COMMUNICATION
With emphasis on customer experience, the UC market poised for continued growth
TRENDS & OUTLOOK
• Driven by the increasing adoption of cloud-based solutions, the rise of remote and hybrid work models, and advancements in digital
collaboration technologies, the Unified Communications (UC) market in India experienced significant growth in 2024.
• According to Imarc, the India UC market reached USD 4.9 billion in 2024 and is projected to grow at a compound annual growth rate
(CAGR) of 15.11%, reaching USD 18.1 billion by 2033.
• The UCaaS segment also has been a significant growth contributor.
MARKET DRIVERS
• Fostering better collaboration and communication: Integration of various communication channels like voice, video, messaging, etc.
into a single platform is driving the market.
• Remote and Hybrid Work: The shift towards remote and hybrid work models has increased the demand for integrated communication platforms that facilitate seamless collaboration across various locations.
• Focus on enhanced customer satisfaction: The growing emphasis on customer experience is driving businesses to invest in UC solutions to enable seamless interactions with clients and partners.
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UPS
UPS demand showing a steady upward trend over time
TRENDS & OUTLOOK
• The need for uninterrupted power supply in critical sectors such as healthcare, IT, and education will continue to drive demand.
• With approximately 70% of Indian households experiencing frequent power outages, there is a growing demand for UPS systems and
solutions, especially in semi-urban and rural areas.
• Market players will continue to focus on energy-efficient, smart, and AI-integrated UPS solutions are expected to gain a stronger
foothold in the industry.
MARKET DRIVERS
• Rise in digital infrastructure & 5G roll out: India's expanding digital infrastructure, including a 15% year-over-year increase in data
center capacity and the rollout of 5G technology across 50 major cities, has significantly boosted demand for reliable power backup
solutions.
• Smart UPS Systems: Integration of IoT and AI technologies that enables remote monitoring and predictive maintenance is reducing downtime and enhancing operational efficiency.
• The market has also rebounded to pre-pandemic levels after being moderately impacted by COVID-19 in 20201, owing to factors like
favorable government initiatives, and growing demand for power backup solutions etc.
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ZERO TRUST SECURITY
Zero trust becoming a fundamental security framework in the evolving digital landscape
TRENDS & OUTLOOK
• Zero trust security is becoming a vital strategy in today’s interconnected digital landscape, helping organizations fortify their defenses
and mitigate risks effectively.
• BFSI, Telecom, IT/ITeS, Retail & eCommerce, Government are the key verticals driving the growth for Zero trust security.
• The incorporation of AI and ML technologies into Zero Trust Security solutions is enhancing real-time threat detection and response
capabilities, thereby improving the overall security posture.
• The zero trust security market in India is expected to reach a projected revenue of US$ 5,635.5 million by 2030, according to Grand
View Research.
• In terms of revenue, India accounted for 4.4% of the global zero trust security market in 2024.
MARKET DRIVERS
• Cloud services adoption: With organizations adopting cloud computing services, zero trust security solutions that are designed for
cloud environments offer precise access controls, continuous monitoring, and authentication mechanisms to meet the increasing
demand for cloud security.
• Remote Work Adoption: The zero-trust security model is also experiencing significant growth driven by the hybrid work trend.
• Cyber threats & compliances: Escalating cyber threats, and regulatory compliance requirements will also continue to fuel this market.
