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ASUS enters Indian Smartphone Market with ZenFone Series

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The highly anticipated ZenFone Series and Fonepad 7 have been launched by Asus for the Indian market.

 

"We are very excited to bring this premium luxury to consumers in India. When we set foot on this journey in search of incredible, we aimed to create the most extraordinary phone for everyone to enjoy. It fulfils every aspect of our Customer Happiness 2.0: Beauty, Sound, Touch, Heart, and Ubiquity,” said Jerry Shen.

 

All ZenFone models come with ASUS ZenUI, the brand new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use.

The latest generation of ASUS Fonepad 7 is a portable 7-inch palm-sized Android tablet designed with narrow bezels to maximize viewing experience. The Fonepad 7 fully supports the Android 4.4 KitKat upgrade, and its 3G function enables ubiquitous internet connection.

 

“Intel is proud to join ASUS on the Zenfone journey in India with our Intel Atom processors and Intel XMM 6360 communications platform. The Zenfone offers an incredible user experience at an affordable price, and that will be a compelling proposition for consumers in India which is witnessing steady growth in the Smartphone and Phablet segments,” said Debjani Ghosh, Vice- President, Sales and Marketing Group, Managing Director, South Asia, Intel.

 

ASUS has also added enhanced Android apps to every ZenFone device, making life even simpler for users.

 

Zenfone 4, Zenfone 5 and Zenfone 6 are priced at Rs.5,999/-, Rs.9,999/- and Rs.16,999/-, respectively.