AWS expands marketplace in India, enables INR transactions for software procurement

The expansion allows India-based customers to purchase software and services in Indian Rupees with local invoicing and simplified tax compliance, while enabling domestic ISVs and partners to list and sell offerings more seamlessly through AWS Marketplace.

Amazon Web Services (AWS) has announced the expansion of AWS Marketplace in India, allowing customers in the country to procure software and services in Indian Rupees (INR). The move is aimed at simplifying procurement through local invoicing, local payment options and streamlined tax compliance.

With this launch, India-based Independent Software Vendors (ISVs) and Consulting Partners can now list and sell their solutions in INR, reducing friction in enterprise purchasing cycles. AWS Marketplace currently features more than 30,000 transactable listings globally across over 70 categories, including Security, Agentic AI and Tools, DevOps, and Data & Analytics.

Customers in India can purchase offerings from providers such as Cisco, CrowdStrike, Deloitte, Freshworks, IBM, Palo Alto Networks, Salesforce and Sonata Software, among others, in INR.

Simplifying procurement in a fast-growing digital economy

Ruba Borno, VP, Global Specialists & Partners, AWS, said, "India's rapidly growing digital economy demands procurement solutions that match the pace of innovation, particularly as organizations accelerate their AI adoption. AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows – giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions and foster connections between local innovation and enterprise demand.”

Praveen Sridhar, Head of Partner Business, AWS India and South Asia, said, "The expansion of AWS Marketplace in India creates new opportunities for technology providers to connect with India's dynamic customer base. This enables Indian ISVs, System Integrators, and Channel Partners to expand their reach and scale efficiently, while streamlining compliance for all participants. This expansion reflects our commitment to India's innovative technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity, ultimately accelerating innovation across India's digital economy.”

Partners highlight growth opportunities

According to a Forrester Total Economic Impact study, AWS Marketplace customers report significant returns, including improved procurement efficiency and faster implementation cycles. The platform has also evolved to support AI agents and tools alongside traditional software.

Girish Ramachandran, President - Growth Markets, Tata Consultancy Services, said, “As a strategic partner and customer, TCS is excited to support the launch of AWS Marketplace in India. As a launch partner, we look forward to leveraging AWS Marketplace to offer our customers greater agility, faster innovation, and access to cutting-edge solutions while enhancing our own cloud offerings. The partnership will enable us to deliver more value together, aligning with TCS’ vision to accelerate the digital transformation journeys of enterprises across India, through cloud-first strategies.”

Arundhati Bhattacharya, President & CEO - Salesforce, South Asia, said, "Building on our proven success with AWS Marketplace as a strategic route to market—including over $2 billion in lifetime sales in the U.S. and our recent expansion into Latin America—we will be bringing Salesforce solutions to AWS Marketplace in India. This expansion will empower Indian customers to leverage our AI-powered CRM solutions with local currency transactions in INR and simplified tax compliance, while seamlessly accessing innovation-driving tools through the same proven procurement platform that has driven success in other markets.”

Pratyush Kumar, Cofounder – Sarvam, said, "We’re excited to be a launch partner for AWS Marketplace in India. This collaboration strengthens our mission to build India’s Sovereign AI stack— bringing population-scale, India-first GenAI solutions to enterprises and governments across Bharat."