CP PLUS has appointed actor Ranveer Singh as its brand ambassador to promote awareness of intelligent security solutions, highlighting domestic manufacturing and the use of surveillance technologies across homes, businesses, institutions and public infrastructure nationwide.
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CP PLUS has roped in Bollywood actor Ranveer Singh as its brand ambassador as the security and surveillance company seeks to increase awareness and adoption of intelligent security technologies across India. The association will support its messaging around domestically manufactured solutions for residential, commercial and institutional users.
The company said the partnership would help communicate the role of connected security systems in protecting homes, workplaces and public spaces. It also intends to use the association to broaden the reach of its Made-in-Bharat security message.
Ranveer Singh said: “It’s exciting to partner with CP PLUS, a brand that has consistently set new benchmarks in India's security industry. As technology becomes increasingly integral to creating safer homes, workplaces, and communities, CP PLUS is leading the way with innovations proudly built for India. I'm happy to be a part of a brand that is transforming the way India thinks about security.”
Focus on security awareness
CP PLUS linked the appointment to its efforts to build public awareness of intelligent security and its applications in settings. The company said Singh’s public profile and connection with audiences would help take that message to customers across the country.
Aditya Khemka, Managing Director, CP PLUS, said, “At CP PLUS, our journey has always been driven by the purpose to build a safer, smarter, and more secure India through innovation that people can trust. Today, technology is an essential part of everyday life and it is equally important to create greater awareness about the role intelligent security plays in protecting what matters most.
“We are thrilled to welcome Ranveer Singh to the CP PLUS family. His authenticity, confidence, and ability to inspire millions resonate strongly with our brand philosophy. Together, we look forward to taking the message of smart, Made-in-Bharat security solutions to every corner of the country while continuing to strengthen the trust that customers have placed in CP PLUS over the years.”
Domestic manufacturing and market reach
The company operates an integrated manufacturing facility for video security products in Kadapa, Andhra Pradesh. It offers solutions certified by Standardisation Testing and Quality Certification (STQC), and associates its manufacturing strategy with the government’s Make in India and Atmanirbhar Bharat initiatives.
According to CP PLUS, its security technologies are deployed across millions of locations nationwide. These include homes, shops, educational institutions, healthcare facilities, transport networks, government infrastructure and critical installations.
The company said its operations combine domestic manufacturing, product development and a nationwide distribution network. Through the association with Singh, it aims to encourage individuals, businesses and institutions to consider intelligent security technologies for their environments.
The appointment brings celebrity outreach into the company’s wider effort to communicate its security offerings and manufacturing capabilities to an audience, while reinforcing its stated emphasis on customer trust and awareness of security technologies.
