AWS partners leveraging Gen AI to help customers reinvent their business

Praveen Sridhar  
Head of Partner Business, AWS India and South Asia

AWS works with many local businesses through the AWS Partner Network (APN), its global partner program that helps companies build, market, and sell their AWS offerings by providing valuable business, technical, and marketing support

AWS Partners have always been critical and central to the success of AWS and its customers in India. It works with many local businesses through its partner program and has been building long-term relationships with partners, some of them since day one. 

Currently, with generative AI being a key focus area, AWS Partners are tapping into it to help customers embrace continuous reinvention with industry-specific solutions. AWS India Partners like Shellkode, Rapyder, Minfy, Noventiq etc. are making an impact across industries today. By validating the partner’s business and technical expertise in this way, AWS customers are able to invest with greater confidence in generative AI solutions from these partners.

For example, Minfy, a premier AWS Partner and cloud-native systems integrator based in India announced a Strategic Collaboration Agreement (SCA) with AWS that will deepen Minfy’s use of cloud services and AI. Another AWS Partner, Rapyder Cloud Solutions, a leading Indian cloud consulting company, also announced a multi-year SCA with AWS to scale its cloud offerings and drive innovation using generative AI specifically tailored for customers in industries like finance, IT, healthcare, and e-commerce. 

PARTNER ENABLEMENT PROGRAMS
“AWS approaches how we partner differently,” says Praveen Sridhar, Head of Partner Business, AWS India and South Asia. “We lead with the customer first and design our strategies to enable AWS Partners to deliver high-quality AWS solutions and services to joint customers. We provide partners with innovative programs and services to build and grow their businesses.”

“Some of the programs through which we enable our partner network are The AWS Partner Network (APN) Customer Engagements Program, that enables AWS customers to identify and engage with qualified APN Consulting Partners for specific AWS projects and workloads. We also offer an AWS Competency Program which validates and promotes AWS Partners with demonstrated AWS technical expertise and proven customer success,” explains Praveen.

AWS has launched various partner programs and is continually expanding its partner network to support their success and help them better serve their customers. For instance, the AWS Partner Network (APN) is for technology and consulting businesses that leverage AWS to build solutions and services for customers. As part of this program, AWS offers the APN Customer Engagements Program, which allows customers to connect with qualified APN Consulting Partners for specific AWS projects and workloads.

AWS also has the AWS ISV Accelerate Program that is designed for Independent Software Vendors (ISVs) who build and market software solutions on AWS. The AWS Marketplace Channel Programs, on the other hand, help ISVs and Consulting Partners to expand reach, accelerate deals, optimize costs, and extend value to customers. The SaaS Factory Program provides business and technical resources to build, migrate, and optimize SaaS solutions. Additionally, the AWS Small & Medium Business Competency helps SMBs find validated partner offerings tailored to their specific needs.