B2Badda.com appoints Sanjeev Soni as the head of its new vertical

B2BAdda.com has announced the appointment of Sanjeev Soni to head its new vertical of refurbished products. An industry veteran, Sanjeev Soni brings 23 years of experience in Retail, Distribution, E-commerce & Omni channel Operations Management in India, Middle East and North America.

Soni holds an extensive experience in scaling organizations and has worked with broad spectrum of companies from local start-ups to billion dollar global enterprises. At B2BAdda.com, he will be responsible for driving the complete operations for Refurbished Vertical. His experience also includes various leadership roles for IT & Telecom space with companies like Sunstrike India & Dubai, Supertron, Amconics Hong Kong, Compuage, and Ingram.

Yogesh Bhatia, MD, Detel says, “We look forward to welcoming Sanjeev Soni to the B2BAdda.com team at such an important and dynamic time in our company’s history. Holding a higher achievement in consumer businesses, he would play an instrumental role in heading our new vertical with his expertise and knowledge to advise the company in building robust strategies as we expand and strengthen our position in the refurbished market.”

Sanjeev Soni, Head, Refurbished Vertical says, “It’s a great opportunity for me to be leading the Refurbished vertical at B2Badda.com. The refurbished sector in India is quadrupling on an annual basis. The demand is usually from tier-II and tier-III cities in India. Also, there are a lot of young professionals who want quality electronics at affordable prices. With the extensive distribution network of B2Badda.com across Tier 2 and 3 cities, we are poised to extend this new service across the nook and corner of the country.”