Bajaj Allianz Life Insurance launches multilingual website in six Indian regional languages

Bajaj Allianz Life Insurance, one of India’s leading life insurers, launched its official website in six regional languages. The initiative is in line with the Company’s vision of simplifying life insurance for all, and enabling insurance awareness within the country. Customers can now read and learn about the benefits of life insurance and the Company’s products and services in Hindi, Marathi, Tamil, Kannada, Bengali and Malayalam.

Commenting on the launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, stated, “Nine out of ten new internet users, would be non-English users in next couple of years. Vernacularisation is one of our key focus areas in the context of simplifying insurance during the pre and post purchase journey, and catering to the protection and long-term investment needs to our customers in the Indian language they are most comfortable with.”

Bajaj Allianz Life Insurance has been rolling out several educational initiatives towards simplifying insurance and education concepts. Earlier, through collaboration with Aiyyo Shraddha, a popular influencer, the company launched series of videos under the theme of “Life Goal Mantras” on its social media platforms.

Users can access the regional website by going on www.bajajallianzlife.com and clicking on their preferred language using the icon on the right side of the website.