Barix is exclusively providing IP audio decoding solutions to Music in Brands for the delivery of unique music programming to retail stories and other public areas. The company uses Barix for both direct audio streaming and store-and-forward solutions in businesses around Sweden, providing flexible, low-cost playout solutions for in-store campaigns.
Anders Svensson, President, Music in Brands said, "Music is a very important piece of the shopper experience, and we want to play music that matches the environment without repeating the same songs over and over. There is a lot of psychology involved because customers can shop elsewhere if they don't like the music. We operate similarly to a radio station to improve the atmosphere. This results in increased loyalty, more committed personnel and increased buying behavior."
Svensson said, "We have mostly used Exstreamer 100s to this point, but the Exstreamer 200 is a very cost-effective and space-saving solution for small shops. We can provide an entire solution with an Exstreamer 200 and a few speakers, with Barix providing the IP receiver and amplifier in one device. Barix takes care of all the in-store playout needs while allowing us to see everything that is happening across the network. They were clearly the best choice for cost, flexibility, audio quality and reliability."
