BD Soft is proactive in delivering transformative security technologies
"Our main agenda is to make people understand the ‘right security solutions’ suiting the ‘right type of businesses’, how if not undertaken correctly, can hamper in the long run. India right now is moving very swiftly towards Digital India, but lacks the security framework."
Director, BD Soft India
BD Software Distribution (BD Soft) is the country partner in India for Bitdefender solutions, a global security technology company. The value added IT software security distributor offers industry-leading consumer and enterprise-level solutions in Indian market.
With channel partners, BD Soft focuses on comprehensive protection from malware and cyber threats to government and educational organizations, businesses and consumers. Zakir Hussain – Director, BD Soft India reveals the challenges the company faced, the current security market, digital future of the company etc.
Hussain feels that India is rapidly transforming into a digital society and protecting the constantly growing amount of sensitive data has become an essential question for all organizations. Enterprises in India are spending more on information security each year and are keenly looking at innovative tools to defend themselves from cyber-attacks and threats. So in lieu of these market observations, the IT distribution companies are working upon many criteria that will help in scaling the new levels of safeguarding the security concerns of the companies.
“IT Distribution companies are making significant investment in creating a very progressive and robust cyber security offering, because we feel it is part of our core charter to help business leaders understand any risk to their business. This is an extreme sensitive part of a business - not driven by technology, but that must be managed through technology. Our main goal in India is to offer a wider range of cyber security and allied solutions strengthening our capabilities for our clients. CXOs must be given every advantage in making the right decisions to invest properly in securing their company. We know our clients (Corporates/SMEs/BFSI etc.) need this,” comments Hussain.
Challenges and Creating awareness
According to Hussain, there are many security solutions catering to the needs of the businesses. However, companies or end users lack understanding of what will suit their requirements. He says, “Our main agenda is to make people understand the‘right security solutions’ suiting the ‘right type of businesses’, howif not undertaken correctly, can hamper in the long run. India right now is moving very swiftly towards Digital India, but lacks the security framework.We are coming up with marketing campaigns building awareness on the subject, and help executives understand how to invest proactively, ‘instead of reactively’. We need to make consumers understand what is at stake, where potential areas of concern are and what must be put in place to mitigate risks.”
BD Soft has launched education programs to spread awareness among its clients. Believing in prevention is better than cure BD Soft has brought the programs. Hussain perceives, “It has already been an eye opener to see Tier 2 markets having higher infection rates as compared to Tier 1 markets which could be an alarming situation in future. Currently the awareness level amongst many is almost negligible and it is for this reason BD Soft has decided to launch its Education program. The plan is to cover the vast spread of the new Metros. However at the bottom-line, the main challenge remains, insufficient awareness and also being intangible it’s hard to grasp and looks complex.”
Planning to tap tier 2 and tier 3 cities, BD Soft is boosting its online security strategies. “At a time when businesses are increasingly getting connected to the internet and in the process confronting challenges to secure their networks, it makes perfect business sense for BD Soft to tap the new business Markets – Tier 2 and Tier 3 cities. Small towns have become key business hubs - Jaipur, Ludhiana or Lucknow, have several SMEs and Start-ups growing at an exponential rate. The growing markets have overall neglected online security. To take the distribution to the small towns, we have been rapidly expanding our reach and also channel network. Parallel, to this we have also been undertaking special Training of our alliances/partners to ensure the final mile delivered to the TG. Being the market leaders, we will continue to equip our channel partners with useful tools and first-hand information about technologies/trends and market changes that give them edge over competition,” Hussain remarks.
Future Roadmap 2020
In this cyber security world, Hussain believes that the dangers lurking in the Smart Home, because of glaring holes in device security have been widely publicized. Solutions, that help Smart Home security, especially for the connected devices – IOT, has started gaining momentum too. Hussain points out, “For BD Soft, we have added these products – DLP, EDR and MDM to our extensive portfolio of security solutions, and further strengthening our position in the Indian Markets. DLP (Data Loss Prevention) has played a proactive role, in decreasing the risks of data leaks, by discovering, monitoring, controlling, and securing sensitive data. SMEs/SMBS especially the BFSI sector have started looking at DLP Solutions seriously.”
BD Soft’s mission is to deliver transformative security technologies to the users and organizations. Hussain realizes that with the ever-changing threat landscape, security concerns are on the rise. This is prompting organizations of all sizes to invest in security technologies and be proactive than reactive.