BD Software has launched a pan-India incentive offer on Bitdefender flagship retail products targeted at the channel partners with a view to strengthening and expanding the company’s channel business.

A special offer is valid on four flagship retail products, namely Bitdefender Total Security Multi Device (1Device/1Year), Bitdefender Antivirus Plus, Bitdefender Internet Security and Bitdefender Family Pack. The offer is valid from 15th February to 15th May, 2017. The partners qualified will get a chance to visit Thailand in the coming July.

“As our channel community is expanding fast, we need to focus on scaling up our partners’ and distributors’ strength in their respective regions and markets as they are playing a critical role in promoting Bitdefender brand in India, growing the customer base and driving customer’s satisfaction,” said Zakir Hussain Rangwala, Director, BD Software.

In 2016, BD Software came out strong in its channel strategy to promote Bitdefender products across all the regions of India. Along with its Retail Sub-Distributor for East, South and West regions Link Telecom, the company availed new offerings and refurbished channel incentive programmes while continuing making heavy investments in marketing and channel resources.

BD Software has been constantly reassuring its channel partners of its commitment to deliver technological excellence and outstanding partner support. The company continues forging strong collaboration with value-added partners and systems integrators in order to bring awareness about Bitdefender’s award-winning security technologies at the entirely new level in India.

Marking the success of company’s channel strategy, Bitdefender India’s Value Distributor Meet 2017 conducted in January 2017 in Vietnam saw participation of more than 20 recognized channel partners.

”Delivering extra value to all our distributors and channel partners is our basic strategy that have helped us establish Bitdefender brand in India in a very short span of time. Last year, we have announced a series of incentive schemes targeting various types of partners, and all of them were incredibly successful that once again confirms the power of brand and reputation Bitdefender products have in the Indian market,” Rangwala added.

Earlier this year, that Bitdefender’s flagship Bitdefender Internet Security won an “Outstanding Product” award from independent analysis firm AV-Comparatives. The product received the joint highest scores in testing throughout 2016 of 19 leading security software products securing “Outstanding Product” title. It also took the Gold Award for its performance in Real-World Protection and other awards in the categories of Performance, File Detection, False Positives and Malware Removal.