Blue Prism ropes in Peter Gartenberg for India operations

By announcing the appointment of Peter Gartenberg as Managing Director & President, Indian Subcontinent, Blue Prism has intensified its strategic focus on India. This senior-level appointment reflects India’s emerging importance as an innovation hub and the exponential market demand for Blue Prism’s Robotic Process Automation (RPA) platform in India.

Since commencing operations in India in 2017, Blue Prism’s RPA platform has seen strong momentum with many multinational Global in-house Centres (GICs), Indian enterprises and India-based Global System Integrators (SIs).

“India is emerging as a global knowledge and talent centre for Blue Prism’s intelligent RPA offering, and we are delighted to have a proven leader in Peter to accelerate our growth in India. He will be responsible for extending our leadership position amongst India-based GICs, Indian enterprises and the Indian Global SI ecosystem,” said Mike Cawsey, SVP & General Manager Asia-Pacific. “In this next phase, Peter and his growing India team will educate the market about Blue Prism’s Intelligent Automation capabilities and how to best leverage this technology into customers’ and partners’ digital transformation strategies.”

Gartenberg joins Blue Prism with over 30 years’ industry experience, the last 18 years based out of India. Most recently, Peter was a Microsoft General Manager, leading Microsoft India’s Enterprise business. Prior to Microsoft, Peter was Managing Director and President, SAP Indian subcontinent and before SAP, he led the Asia-Pacific operations of Siemens’ Enterprise Telecommunications business as its Chairman, Managing Director & Executive Vice-President. Before coming to India, he held executive roles with Siemens in China, Europe and the US. Peter started his career with IBM in San Francisco, California.

Peter hails from Berkeley, California and is a graduate of the University of California, Berkeley. He has Indian roots in Punjab from his grandfather and has made India his home with his wife Indira.

Speaking on the new role, Peter Gartenberg said, “I am excited to join the global leader in intelligent automation. Indian enterprises are some of the world’s most innovative in terms of next-generation technology adoption. Almost all Indian enterprises are focused on digital transformation, and intelligent automation is a core technology in those digital initiatives. I am convinced that Blue Prism’s rapid time to value and enterprise-grade capabilities will resonate with our India-based captive centres and leading enterprises."