boAt co-founder Aman Gupta raises Rs 100 crore for new venture OffBeat Studios

The new venture signals Gupta’s shift toward technology and AI-driven innovation, backed by global investors, as he steps back from operational duties at boAt and explores opportunities beyond consumer electronics and hardware.

boAt co-founder Aman Gupta has secured ₹100 crore in seed funding for his newly launched venture, OffBeat Studios, marking a significant entrepreneurial move after stepping away from day-to-day responsibilities at the company.

The funding round was led by Bessemer Venture Partners, a global investment firm known for backing high-growth technology companies. Gupta described the fundraise as a strategic decision rather than a financial necessity, highlighting the value of investor expertise, global networks, and long-term guidance.

In a public statement, Gupta emphasised that the new venture will be built with a strong foundation in technology and artificial intelligence, reflecting broader shifts in the startup ecosystem. His approach indicates a move toward innovation-led business models, moving beyond the hardware-centric focus that defined his earlier success.

Strategic shift after boAt leadership transition

The launch of OffBeat Studios comes shortly after Gupta transitioned to a non-executive role at boAt, allowing him to explore new opportunities while remaining associated with the company. The leadership restructuring at boAt saw Gaurav Nayyar take over as chief executive officer, while co-founder Sameer Mehta assumed a more strategic role within the organisation.

This transition has enabled Gupta to focus on building a new venture from the ground up, leveraging his prior entrepreneurial experience. He has indicated that this time, the emphasis will be on aligning with global innovation trends, particularly in areas such as artificial intelligence and scalable digital platforms.

Backed by global expertise and market context

Gupta’s choice of investors reflects his intent to tap into global insights and technological expertise. Bessemer Venture Partners has a track record of investing in prominent technology firms, including Anthropic, Shopify, Canva, and LinkedIn.

Meanwhile, boAt continues to navigate its own growth trajectory. The company has been exploring public listing plans over the past few years, including earlier attempts that were postponed due to market conditions. Recent developments suggest a cautious approach as it evaluates timing and readiness for an initial public offering.

Against this backdrop, OffBeat Studios represents a fresh chapter for Gupta, as he seeks to build a future-focused business centred on emerging technologies. The venture is expected to leverage both capital and strategic partnerships to scale quickly in an increasingly competitive innovation landscape.

With this move, Gupta joins a growing list of founders pivoting toward AI-led ventures, underlining the technology’s rising importance in shaping the next wave of entrepreneurship.