Boosting the Indian security industry with tailored solutions for diverse local needs

Ashish P. Dhakan, MD & CEO, Prama Hikvision India shares his vision for the Indian physical security market while also explaining the strategic approach that the company has identified to cater to different market segments with varied challenges and demands 

How important is the India market for Hikvision India’s growth strategy, both from a global and an Indian perspective?

The Indian physical security systems market is one of the important markets for Hikvision India. From Hikvision India’s perspective, it is one of the fastest growing markets across the categories. The physical market ecosystem has one of the largest share of MSME players as channel partners, dealers, distributors, system integrators, installers, consultants and end-users.

The  market  is  expected  to  reach  US $10.9 billion by 2033, growing at a CAGR of 5.2% from 2025 to 2033, driven by increasing concerns over safety and security in various sectors. The market is highly price-sensitive, with customers seeking affordable solutions. The diverse customer base is another differentiation. The market caters to a diverse customer base, including government, enterprise, and residential customers. The regional variation of physical security system is quite to India market. The key differentiating factors include regulatory environment, regulatory frameworks, market dynamics, technological advancements, infrastructure, geography, Cultural, and social Factors. Some of the dominant factors are Government initiatives; Growing demand for surveillance and security solutions, Competitive landscape and a Price sensitive market.

These factors combined create a unique Indian surveillance and  security  market that requires tailored solutions, innovative approaches, and a deep understanding of local needs and challenges.

How are you catering to the needs of the Tier-II, Tier-III and Tier-IV cities, as these are the key markets from where the next phase of growth will be coming?

We are catering to Tier-II, III, and IV cities that  require  a  strategic  approach. We recognize the unique challenges and opportunities in each tier, such as limited infrastructure, growing demand for security solutions, and increasing urbanization. We identify key industries and sectors driving growth in these cities, like manufacturing, IT, and healthcare.

We develop customized security solutions that meet the specific needs of businesses and residents in these cities. We offer scalable and flexible solutions that can adapt to the growing demands of these markets. We also provide training and capacity-building programs for local businesses, residents, and law enforcement agencies.

How is Hikvision India localizing its AI-powered security solutions to meet India’s unique security challenges?

Hikvision is optimizing its products with AI technology to facilitate security and business intelligence innovations in several ways. As the adage goes ‘every picture tells a story’, we dig deep to get the video insights.

Some of the key security innovations are as follows -
•    Advanced Video Analytics: Hikvision's
advanced video analytics can detect and recognize objects, people, and vehicles, enabling advanced security features like intrusion detection, people counting, and facial recognition.
•    Intelligent Alarm Systems: Advanced alarm systems can differentiate between real threats and false alarms, reducing unnecessary responses and improving response times.
•    Smart Search and Forensic Analysis: Smart search capabilities enable quick and accurate forensic analysis, helping investigators to identify and track suspects.

Some of the Business Intelligence innovations are as follows:
•    People  Counting  and  Heat  Mapping:
The people counting and heat mapping enable businesses to optimize store layouts, improve customer experience, and increase sales.
•    Queue Management and   Analysis: The queue management systems help businesses to optimize staffing, reduce wait times, and improve customer satisfaction.
•    Business Intelligence Dashboards: Business Intelligence dashboards provide businesses with real-time insights into customer behavior, sales trends, and operational efficiency.

Could you explain how Hikvision India is spearheading its growth in the India market by aligning its goals with the “Make in India” initiative?

Hikvision India is committed to the ‘Make- in-India’ vision with a long term perspective. Our state-of-the-art manufacturing facility at Vasai is a living testimony of a phenomenal progress. This facility has the state-of-the –art video security product manufacturing plant.

The video security products are customized for Indian environment and conditions and specific  local  requirements.  Our  mission is aligned with the government of India’s ‘Make-in-India’ program to transform India into a global design and  manufacturing hub. Through the local state-of-the-art manufacturing plant, Hikvision India is manufacturing its wide range of products and solutions. We are setting a gold standard for security product manufacturing in India, while continuously upgrading technology, expanding capabilities and creating new benchmarks.

Hikvision India has contributed immensely to the growth of the Indian security industry since its inception as a joint venture partner. It has developed a Pan-India channel network, branches and RMA service support centers. It has created a robust foundation for the future growth.

What’s next for Hikvision India over the next 2–3 years?

Hikvision India is working closely with end-users to offer innovative solutions to India-centric security challenges. Addressing unique security concerns related to various local, regional and vertical specific issues. We are offering customized solutions through R&D initiatives.

Some of  the key technologies used by Hikvision to address India-centric security challenges include -
•    Video  Security   Solutions:   providing
high-resolution video feeds and real-time monitoring across verticals.
•    Video Analytics: Using Video Analytics to detect unusual activities and sending instant alerts to security personnel.
•    Integrated Security Solutions: Integrating various security components onto a single management platform.
•    Incident Reporting and Response via Mobile Applications: Allowing   staff to report incidents in real-time and facilitating quicker responses to unsafe practices or security breaches.