Jaydeep Singh, General Manager, Kaspersky India region, recognizes the critical role India plays in the global cybersecurity landscape. He explains, “Our B2B strategy is to partner our customers and provide them an ecosystem of strategic solutions that protect their businesses, to grow with them and ensure that they get the protection that they need. From endpoint detection and response to threat intelligence services and sophisticated industrial solutions, our focus is to enable our SME, Enterprise and Government sector customers to build strong cyber defence and prevent cyberattacks.
Both customer support and user experience are continuous priorities for Kaspersky. Not only have we enhanced our support channels to provide timely and effective assistance to our customers, including 24/7 support through various platforms, we also ensure our customers can easily navigate and deploy our solutions through user-friendly interfaces and intuitive product designs. AI and ML form an integral part of our product development strategy as we continue to leverage on these technologies to accumulate global threat-related data, detect new malware and help build new on-premise detection models for subsequent deployment. By integrating these technologies into multiple Kaspersky products, we are able to bring to our customers effective solutions to discover and counter the broadest range of threats, as well as enabling risk and attack predictions. With the dynamic nature of the cyber security landscape, our AI-driven products are highly customisable and scalable, enabling us to offer our customers solutions that cater uniquely for their infrastructures and environments.”
