A lack of understanding around the pervasive spread and convergence of IT, communications and other digital technologies is causing business leaders to launch ill-judged initiatives and miss crucial opportunities. This is according to the Chief Research Officer for Ovum IT, Tim Jennings, who in his keynote address at the Ovum’s Industry Congress (OIC) urged enterprises to change their mindset and adopt a more flexible approach to business technology innovation, to adapt to the profound change occurring in both business and society.
Over 300 delegates descended on the OvumLive’s flagship event, OIC, in London to hear 80 speakers discuss the many faces of convergence and the impact its having on businesses today and the economy as a whole. The overarching message was that mobile is becoming the primary facilitator in adapting to this change, followed by analytics and cloud, with social bringing up the rear.
“Most organizations have a limited view of the changes driven by convergence and as such are uncertain of the impact on their business and the industry context in which they operate. This often results in ill-judged business initiatives and missed opportunities. Only through a better awareness of the role of information and the requirement for information management within a digital business environment, will today’s businesses ensure that they can remain on track,” said Jennings.
Jennings also suggested that businesses change their attitudes towards business technology procurement, deployment and operation, and lean toward the provision of flexible technology services, whether in-house, from a third-party, or a hybrid of the two.
