Cadyce's partners play an important role to develop the brand presence
Gautam A Shah, Founder and President, CADYCE
Need of a Partner Programme
Cadyce believes that partners across the globe play an important role to place the products in various verticals and also help us to develop the brand presence. We conduct training programs for the partners; make awareness of the current technology as well new technology and highlight the roadmap for the current year with the launch of new innovative products with the latest technology. This helps partners to think in a different way for CADYCE so that they can focus in new verticals and can make good money in our business. Various sales schemes, demo policy for the new products, service policy and user friendly RMA policy help us to increase our presence in the market.
Importance of a Partner Programme
We invest a lot of money in latest technology , innovations , work closely with all big IC companies , understand the latest trend in the new technology , which help us to make innovative products with new styles of design , plug and play , compact and light weight models. Due to which , we have to invest money to share all the information to our partners , customers through various channels like media , ad campaigns , PR programs , social media campaigns , eblast , virtual training sessions , awareness of the brand/products/technology etc. SEO on the google platform, google adwords , retargeting to our website , videos.
Main Concerns to Address
When we design any program for our partner - the key factor that we always consider is-- it must be user friendly , easy to understand , easy to access all the details , information about the brand , specs , easy navigation to our website , excellent communication , support via toll free , chat module , online support etc. We have made user friendly videos for every Cadyce product with the application to understand our partner and customers very easily. This helps us to build the confidence in our partner as well as customers for CADYCE BRAND.