Canon aims to tap SOHO customers with “MAXIFY” Series

Canon has introduced the new “MAXIFY” range of business inkjet printers, which offers high-quality and economical colour network-printing solutions to SOHO customers. These printers are designed with enhanced features, including high-speed printing, low cost per print, cloud printing capabilities and wireless connectivity to smart devices.

The printers are for SOHO consumers from across sectors like healthcare, education, hospitality and other services industry. The new printers launched are MAXIFY MB5370 and MB5070 multifunctional printers, and the single-function MAXIFY iB4070. These printers will give SOHOs a competitive edge by offering greater print speeds, versatile connectivity, high paper capacity and high page yield and in turn help them increase productivity, save time and money. MAXIFY printers provide cost efficiency and scalability for small business owners, making them an ideal partner as their business grows. Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd, said, “MAXIFY printers will help small set-ups streamline their printing infrastructure and increase employee’s productivity by leveraging the high volume efficient colour network printing feature. We anticipate greater adoption of mobile and cloud printing among SOHOs with the launch of MAXIFY printers. We are planning to reach over 4 million potential SOHOs by the end of 2015 through a sustained marketing campaign, easy upgrade offers and add-on solutions.” Gautam Paul, Assistant Director & Head – Consumer Systems Group, Canon India, said, “The number of SOHOs in the tier-I and tier-II markets is increasing by the day. Canon wants to tap this opportunity. With our new MAXIFY series, we will help SOHOs across different verticals get advanced security, network and cloud connectivity features, and reduced print cost. They will get professional-quality documents and fast print speeds, along with the ability to extend their office beyond its physical location. With MAXIFY printers, SOHOs will save up to 50% on print cost.” Canon will be working very closely with channel partners and Value Added Resellers (VARs) in all major cities to bring MAXIFY printers and its related services to SOHO consumers. Canon is also launching an innovative digital and outdoor marketing campaign to reach out to over 4 million SOHO customers across India.