Canon strengthens its toehold in Digital Photo Printing by introducing its stellar product DreamLabo 5000, a commercial inkjet printer in the city of Kochi, Kerala. The move will help to further build Canon’s presence in the South Asian market.
Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 revolutionizes the photo printing industry by providing a high-quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.
Edathadan Digital Press, a premium photo lab is the first to purchase and install DreamLabo 5000 in Kochi. This association will go a long way in strengthening Canon’s presence in the industry and digitizing the INR3,300 crore. Edathadan Digital Press will position the premium print version as HD prints.
Dr Alok Bharadwaj, Executive Vice-President, Canon India, said, “Over the years, photo capturing technology has grown by leaps and bounds. In order to keep up with these advances, India is undergoing a massive transition from the conventional analogue and silver halide technology to digital photo printing. In fact, out of the Rs.3,300-crore commercial photo printing market in India, nearly 20% percent is digital, which is about Rs.700 crore. With growing customer expectation, there is an enormous scope for creating value in this space. DreamLabo 5000 serves to do exactly this. Since the lion’s share of India’s multi-crore commercial photography print industry comes from wedding and travel photography, DreamLabo 5000 specifically targets the needs of these professional photographers. We have got extremely encouraging feedback from Bangalore and hope to replicate the same success in Kochi.”
“Canon is looking at capturing 10% of digital photo album print space in India in the next three years. South India, especially Kerala will be a big driver towards this goal.” He further added.
Leveraging and extending Canon’s existing inkjet technology, which it has successfully deployed through its PIXMA desktop printers range, the DreamLabo 5000 features a newly developed high-density print head, enabling over 300 mm wide printing output. Incorporating Canon’s FINE (Full-photolithography Inkjet Nozzle Engineering) technology, the print head enables the printing of high-quality photos and detailed text to support a variety of high-value-added output, from premium photo albums, photo books, photo calendars, photo collages and other merchandise to high-quality POD items, such as bespoke brochures.
The retail price of DreamLabo 5000 in India is approximately INR4.5 crore. Canon India, in association with its channel partners, will work towards realizing the full potential of this advanced technology.
