Canon looks at ensuring success of its partners through its many initiatives

C Sukumaran
Senior Director, Consumer System Products and Imaging Communication Business, Canon India

“We will continue to focus on expanding our partner ecosystem further with a special emphasis on micro-distribution, regional outreach and exploring new business avenues for our partners. Our primary objective is to increase the availability of Canon products.”  

As key stakeholders, Channel Partners have always played a crucial role in the success of the Canon brand. The partner ecosystem has been infused with strong fundamentals and with consistent efforts; it has grown to a strong network of 140+ distributors and 4500+ channel partners. While Canon continues to launch technological innovations in line with industry trends, it is its channel partners who help the brand to take its products and services to its consumers across all regions in India.

Over the past few years, they have significantly helped Canon strengthen its position as an industry leader by enabling its entry into many new markets. As they help Canon establish its foothold in the market, the brand is constantly doing its bit to ensure their success as well. To further empower its channel partners, Canon has heavily invested towards building both scale and competencies in new technologies. Keeping in mind the profitability and long-term sustenance for its partners, Canon has been actively overseeing the distribution and retail structure along with providing its partners with personalized retail coverage and customized campaign support to expand their businesses.
 

Canon will continue to focus on expanding its partner ecosystem further with a special emphasis on micro-distribution, regional outreach and exploring new business avenues for its partners. The primary objective is to increase the availability of Canon products and genuine consumables across India in the foreseeable future with the help of its valued channel partners. Its looks forward to creating a stronger base in Tier III and IV markets by expanding and strengthening its channel partner ecosystem to ensure hassle-free availability of its products and services for its customers.