Capgemini presents Employee-centric Brand Campaign in India
Capgemini has announced the launch of its new brand campaign – Be the YOU want to be”, showcasing employees as part of real-life stories/challenges. The campaign aims at promoting Capgemini as a preferred career destination, by highlighting real stories of Capgemini team members – their experiences, challenges and other key elements that have helped them develop as a person and as a successful technology professional.
Campaign is developing 9 key objectives, which will be used in a series of advertisements. These directions work in harmony with a Capgemini story or challenge. In this way, the company is providing prospective employees with an aspirational and real picture of what their professional life could be if they pursue a career at Capgemini.
External audiences will be connected through emerging and existing available platforms such as mobile, print, online advertising and outdoor billboards. Social media will be at the heart of the campaign and used to engage prospective employees. Outdoor advertising will be seen in the key metros and cities such as Mumbai, Kolkota, Trichy, Salem and Thiruvananthapuram.
Rajesh Chandiramani, Senior Vice-President - Marketing & Sales, Capgemini India, said, "The new campaign brings out real life stories of our employees who have overcome personal and professional challenges, which are typically faced by technology practitioners. Through this initiative, we want to communicate to aspiring audiences on how Capgemini is offering the desired environment for professional growth."
Newgen to streamline end-to-end lending processes with Mambu
Newgen Software is announcing its partnership with cloud banking platform, Mambu. The part...
UiPath and Amelia bring in a new era of seamless digital experiences for the Future of Work
UiPath and Amelia, the enterprise leader in Trusted AI have announced a partnership that b...
Zoom expands Zoom IQ with a host of new capabilities
Zoom Video Communications has announced the expansion of Zoom IQ, a smart companion that e...
Team Computers along with Microsoft Surface hosts 300 IT leaders
Team Computers has organized an event to showcase how the diverse range of Microsoft Surfa...
Cisco aiming to build a trusted and resilient future for the nation
Daisy Chittilapilly, President, Cisco India & SAARC The US-based te...
Providing multilingual internet crucial to bridge digital divide in India: MeitY Addl Secy
Calling India the right place for Universal Acceptance Day celebrations, Bhuvnesh Kumar, I...
The new wave of start-ups in the country is a testimony to the entrepreneurial temperament of the youth
PHDCCI conducted “Bharat Startup Summit, 2023” The conclave through discussion...