Capgemini has announced the launch of its new brand campaign – Be the YOU want to be”, showcasing employees as part of real-life stories/challenges. The campaign aims at promoting Capgemini as a preferred career destination, by highlighting real stories of Capgemini team members – their experiences, challenges and other key elements that have helped them develop as a person and as a successful technology professional.
Campaign is developing 9 key objectives, which will be used in a series of advertisements. These directions work in harmony with a Capgemini story or challenge. In this way, the company is providing prospective employees with an aspirational and real picture of what their professional life could be if they pursue a career at Capgemini.
External audiences will be connected through emerging and existing available platforms such as mobile, print, online advertising and outdoor billboards. Social media will be at the heart of the campaign and used to engage prospective employees. Outdoor advertising will be seen in the key metros and cities such as Mumbai, Kolkota, Trichy, Salem and Thiruvananthapuram.
Rajesh Chandiramani, Senior Vice-President - Marketing & Sales, Capgemini India, said, "The new campaign brings out real life stories of our employees who have overcome personal and professional challenges, which are typically faced by technology practitioners. Through this initiative, we want to communicate to aspiring audiences on how Capgemini is offering the desired environment for professional growth."
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