Channel fueling TP- Link’s next phase of enterprise growth

MOHIT MAHESHPURIA
GENERAL MANAGER – SMB (DISTRIBUTION), TP-LINK

“At TP-Link, our channel policies are designed around mutual growth. We understand that partner ecosystems are dynamic, so our approach emphasizes flexibility, transparency, and profitability. While our corporate goals focus on expanding market share and strengthening brand equity, our channel programs ensure that partners have the right   tools,   incentives, and product margins to remain competitive. We regularly evaluate feedback from partners to fine-tune our pricing, training, and support structures, ensuring that business goals stay aligned with partner success.

BUILDING PARTNER ENGAGEMENT & TRUST

Building trust is at the core of our channel strategy. We have implemented structured partner enablement programs that include product certification, hands-on technical training, and co-marketing support. On one hand through VIGI and Omada-focused engagement, we are slowly but steadily strengthening our SMB and Enterprise partner base, on other hand our consumer partner network for TAPO range of solutions is closely working partners working on home automation and other allied segments. Our partners are the bridge between innovation and adoption. Through their strong regional presence and local market understanding, we are able to penetrate new verticals such as SMBs, hospitality, education, and manufacturing. Their ability to integrate TP-Link solutions from Omada SDN networking to VIGI surveillance systems helps us expand beyond products into complete solutions. Additionally, our project-based incentive model encourages partners to pursue high- value opportunities and deliver customized deployments, driving mutual growth. With our expanding portfolio of Wi-Fi 7 Dual Band, surveillance, and cloud solutions, we see the channel ecosystem evolving into a consultative, solution-oriented network that fuels TP- Link’s next phase of enterprise growth.”