What has helped businesses to be more efficient and productive in today's rapidly changing world? The answer is definitely technological innovation. Businesses that do not embrace digital transformation are at a significant disadvantage. Today, technology is used to provide employees and customers with real-time information about products, services, and inventory levels. It helps to collaborate with partners and suppliers to streamline operations and improve efficiency.
In a nutshell, technology helps organizations to do more with less.
The Annual Channel Leadership Survey (CLS) 2023 is an integrated report we are bringing out in the 24th Anniversary Special Issue in the month of September. This is the 16th year that we are publishing the annual survey, which is focused on the emerging technologies and contemporary product evolution (hardware/software/services) by technology vendors for addressing the needs and challenges of today’s customers. The VARs and partners in the country have shared their feedback in choosing their favourite OEMs through this survey.
The 24th Anniversary issue also delves at length of how 200 Channel Partners are considered as the role model by the leading vendors in the country on their anticipation about tomorrow. Besides we have also considered various reports of Gartner, IDC, Marketandmarkets, Future Market Insights, Mordor Intelligence and others to understand the market landscape in 2022-23. CLS 2023 report will also make us understand who is ruling the roost.
After the release in the VARINDIA September 2023 issue, there will be another survey to find out the real leader in the Industry in terms of overall Sales performance, Service support, Product availability, Channel initiatives and Partner incentives.
During the survey, certain critical issues came to light. Several channel partners raised issues pertaining to lack of information like technical, stock, dispatch information, and many basic and transactional information. To address these issues, companies have taken initiatives to create partner portals that will have all basic technical information, marketing information etc.
There also arise situations when the channel hesitates to share customer data or more details as they don’t trust the sales person or organization as they fear of losing business to other channels. It therefore becomes critical for the vendor to create a transparent channel policy and a leakproof system which can eliminate this barrier.
Selecting and recruiting the right channel partner is the first step in realizing the channel potential. The vendors who fail to assess the partner’s potential capabilities end up incurring losses in revenue and new business expansion. On the basis of the channel feedback, OEMs continue to make improvements to processes to increase simplicity, besides showing deep commitment to growing revenue through the channel.
A few of the leading OEMs in the industry present their insights on how they view the channel fraternity and what kind of support they offer to help them build their capabilities –
CP PLUS is dedicated towards realizing India’s inherent potential to become a world leader
Aditya Khemka
Managing Director, CP PLUS (Aditya Group)
“We, at CP PLUS, have always strived to come up with simplistic, optimized solutions to deal with the complex surveillance issues of the modern world. We are in the business that not just ensures the community’s safety but also empowers our society. We are aspiring here to flood the market with increasingly proficient solutions to spread a sense of security to every corner and make CP PLUS a household name throughout the world. And our partners have always been vital in helping us understand what the people need.
Further, we are focused on offering new and proficient solutions that cater to their evolving requirements. Through helping us bring these leading-edge solutions to the furthest corners of the country, our partners are helping us extend our reach to Indians who struggle to utilize emerging technologies. We also have been conducting a number of partner-focused programs for training and educating them on various technologies.
Becoming Atmanirbhar is the first step to make India Atmanirbhar and CP PLUS is dedicated towards strengthening the nation and realizing India’s inherent potential to become a world leader. Taking our partners on the road to self-reliance has been playing the most critical part in our endeavours. Considering the accelerated global growth scenario, CP PLUS has invested heavily to build the world’s 3rd largest manufacturing facility for surveillance products in India. We are further investing hundreds of crores in R&D with the mission of making India truly Atmanirbhar as soon as possible by continuously developing technology, innovations indigeniously.”
Partners continue to be the driving force behind Dell Technologies’ business growth
Anil Sethi
Vice President & General Manager, Channels India - Dell Technologies
“The Channel ecosystem has played a pivotal role in expanding Dell Technologies’ footprint. We are committed to grow this further by enhancing partner experience levels and building services led go-to-market strategies, aided by new incentives and distribution support. Our recent announcement on “Partner First Strategy for Storage” is a step towards this commitment. This marks a fundamental change in our go to market, resulting in over 99% of Dell customers and potential customers being considered partner first for storage.
Channel partners have always been the driving force behind Dell Technologies’ business growth, and we are committed to further strengthening this ecosystem, with ample growth opportunities. To complement industry needs, we have also streamlined and enhanced the partner experience across multiple program tracks allowing solution providers, CSPs and OEM partners to enjoy one regional incentive structure, one tier structure, and one set of tier requirements. We make sure that partners are engaged and understand all the capabilities that we have. We listen to our partner’s feedback, and we will continue to review our operational model to ensure we’re optimizing and simplifying our engagement with partners.
We launched our 2023 Partner Program in February with a renewed focus - Together, We Stop at Nothing. This celebrates the sixth anniversary of the program and its continued success with the partner community. Partners are also leveraging next-gen solutions through our collaborations with OEMs like Microsoft, VMware, Red Hat and others.”
SonicWall helping to build partner capabilities to address customers better
Debasish Mukherjee
VP Sales APJ - SonicWall
“Partners look for simplicity. They are appreciating our channel program because of this simplicity. But at the same time, they want to build their capability so that they can address the customer requirement. Today, the market is shifting from a general partnership to a specialized partnership. After taking feedback from the partners and taking inputs from the customers, we have come out with a new initiative in the last one year called outside-in approach. We are designing our new partner program based on their requirements. We are in the process of designing this new program globally and while it is already announced in the US, we are about to announce it in the APJ region in not less than a year. We understand that not every element fits into the same thing; likewise, while the broad line program will remain the same for everyone but the requirements will vary as we look into partners region wise. The 47 countries that come under the APJ market for SonicWall will all have different requirements and needs.
There are two types of partners – while some are working for volume business, the other partner is looking at adding value. So, we are looking at both these types of partners and try to address their requirements and needs separately, which in turn help them to cater to their customers better. SonicWall being a 100% channel company, partners are always our baseline. For us, channel is always important and they always come first. Partner First is always the terminology that is coming up in our next partner program.”
Lenovo firmly believes in a partner-first strategy
Amit Luthra
Managing Director- India, Lenovo Infrastructure Solutions Group
“Lenovo works closely with its partners. We recognize that they come from diverse backgrounds -while some excel in artificial intelligence deployments, others in high-performance computing, and some have expertise in machine learning and other AI-related areas. But we collaborate with all our partners to enable and facilitate transformation, sharing our experiences and insights on how to make transformation a reality. It therefore goes without saying that our partners play a pivotal role in our strategy. Lenovo has always adopted a partner-first approach. We firmly believe in a partner-first strategy.
We rely heavily on our partner ecosystem, with approximately 90% of our business conducted through partners. Partners often have strong relationships with their customers, which makes them excellent at identifying opportunities. Some partners have gone the extra mile, acquiring the necessary skills to meet the evolving needs of digital transformation. We provide support and training programs to assist them in filling any skill gaps. Ours is a symbiotic relationship, and we try to prioritize our partners which becomes crucial for our partner-first strategy to thrive. We also take a customer-centric approach. Together with our partners we try understanding the customers' requirements, which is the key to delivering the right solution. Lenovo works closely with customers from the inception stage of an opportunity to fully comprehend their needs. On the basis of our vast experience and industry knowledge, we strive to provide the best solution on the first attempt. This approach ensures a superior cloud-as-a-service experience.”
Varonis recognizes India as a strategic market and commits for substantial investments
Maheswaran Shanmugasundaram
Country Manager, S. Asia - Varonis
“Varonis is 100% channel driven. Our goal is to work in tandem with our channel partners for world-class data security. Some of key initiatives undertaken for the partners are - Partner Program Enhancements; Sales and Technical Support; Channel Partner Portal; Regular Communication and Recognition and Rewards. Varonis is establishing a strong foothold in the Indian market. We already have some key customers who have partnered with us to meet their cybersecurity needs. We offer scalable and customised solutions that cater to the specific needs and budgets of Indian SMEs, besides providing educational resources, webinars, workshops, and training materials to help SMEs understand cybersecurity threats and best practices.
With regards to our channel policy, the Varonis Partner Program is a highly effective pathway to accelerate sales growth. Our solutions have gained widespread acceptance in the market, with a strong presence in thousands of customer environments spanning diverse industries. In essence, the program is more than just a collaboration; it's a partnership that provides the tools, knowledge, and support needed to thrive in a dynamic and competitive market.
Varonis entered the Indian market in March of the previous year and swiftly expanded its team and channel network. During the past 15 months, Varonis has successfully onboarded numerous customers from diverse industries, experiencing substantial business growth this year. Varonis recognizes India as a vital strategic market and remains committed to making substantial investments to further develop our presence in the region. This includes strengthening relationships with our valued customers and partners.”
Hitachi Vantara designs the partner program in line with business needs
Darsshan Somaiya
Partner Sales Organisation - Hitachi Vantara
“Hitachi Vantara has strengthened the channel partner organization with customer support and services capabilities in the last few quarters. This year pre-sales and post-sales individuals of the key channel partner organizations are being trained on Hitachi Vantara’s operating systems, thus forging the growth of midrange storage solutions, along with the data virtualization concept. The Partner technical advisor committee has been formed for 12 plus months with key channel eco system partners. These channel partners have certainly confirmed that we are creating and delivering value for end customers and are on the right path as a company.
In India, we are focused on the end customers of our channel partners in the commercial segment, which constitutes around 65% of the India SMEs. We have high visibility and investment in the midrange storage offerings, helping the channel eco-system stay ahead of the curve in the commercial segment. Our partnership models of resell, deliver, managed services and co-create are all based on the three pillars of PREDICTABLE< PROFITABLE and PROFITABLE. The key step is to take the best industry parties in account and help our partners grow their leverage with their customers.
As an example, we help our partners align with our OEM alliance partners to expand the offering and leveraging the eco system. We offer various models of consumption to our partners and customers by way of our offerings under Everflex. The partner program is always designed with the changing needs of the businesses and partners.”
Check Point looks to fostering closer collaboration with partners through programs and tools
Manish Alshi
Executive Director, Channels & Emerging Technologies, India & SAARC, Check Point Software Technologies Ltd.)
“Check Point has one of the ‘strongest balance sheets in the industry’ when it comes to operating margin, gross margin, cash on hand, and lack of debt. Additionally, we offer one of the industry's finest professional services training and shadowing programs.
In addition, we provide our channel partners with a wealth of tools, including over two dozen designed to assist them to ensure they can more easily support our joint customers. Some of these tools are intended for partners to use with their own customers, such as assessments and security check-ups, while others, like dashboards and quarterly business reviews, are meant for the solution providers themselves. An exemplary resource in this regard is our Check Point Partner MAP, an exclusive Partner Portal that centralizes access to Partner Program benefits. The Check Point Partner Program fosters closer collaboration with our partners, granting partners access to expert support and resources that expedite customer sales cycles. Our Whitespace program further presents opportunities for Check Point's partners to expand their share of their existing customers' budgets through joint security projects, generating revenue for both the partner and Check Point.
In 2022, we successfully engaged with over 400 transacting partners, and we welcomed over 130 new partners who conducted transactions with us for the first time. Further plans for 2023 include the introduction of a series of updates to our current partner program, to make it more robust and affordable for partners to upskill their sales and technical teams on Check Point products.”
A direct channel engagement model helps TP-Link understand the partner’s mutual objectives
Sanjay Sehgal
Director, TP-Link India
“Identification and classification of partners based on primary objectives has been the key to formation and development of our channel partner ecosystem. The Primary objectives are penetration in to specific market segment/vertical or new territory. Having enrolled them in channel partner ecosystem we –
Establish routine communication and be clear about priorities and expectations from the start.
Be consistent in partnership goals, aligning partner incentives with our sales principles.
Invest in sales training
Make it easy for customers to find partners by promoting their services and sharing their contact information directly on our website.
Sales support and account management
We have a direct partner engagement model wherein our team engages with key focussed partners to understand the goal and vision of their organisation and then builds the support plan around it to meet mutual objectives.
With respect to helping small and medium businesses stay ahead of the curve with the right implementation and optimal utilisation of digital infra, we conduct road shows, trainings, seminars for end customers to help them choose the most optimal solutions for their business needs rather than over budgeting on both technical as well as financial front.
Education, Hospitality and logistics are the top 3 verticals adopting digital transformation at present, while Cloud computing, Artificial intelligence and product management are amongst the top trending technologies in 2023.”
Acer's channel policy embodies its principles of collaboration, transparency and mutual growth
Sanjeev Mehtani
Chief Sales Officer, Acer India
“Acer is committed to strengthening the network of our partners and fostering collaborative relationships to achieve mutual success. We offer our channel associates the latest product knowledge, technical training, and sales strategies through comprehensive empowerment programs. We boost our customer outreach and leverage our brand influence through innovative co-marketing initiatives. We keep communication lines open for feedback, allowing us to provide tailored support to different market segments. With continuous enhancements and flexible strategies, we are confident in our ability to reach substantial growth milestones in partnership with our allies.
We ensure that our field sales team is well aligned with channel partners in addressing customers jointly and supporting them technically to sell the extensive range of Acer products. This helps partners to work seamlessly with the brand, fostering common ideology and business growth.
Acer's channel policy is a cornerstone of our strategy, embodying principles such as collaboration, transparency, and mutual growth. Our primary goal is to foster long-lasting partnerships that benefit both our partners and Acer. We prioritize selecting strategic partners who align with our core values, offering them comprehensive training and resources to support their success. We maintain open channels of communication, enabling continuous improvement and the adaptation of solutions to meet diverse market needs. We actively seek partners who share our vision of pushing the boundaries of technology and promoting innovation. This policy nurtures a flourishing ecosystem where partners thrive, customers receive exceptional value, and Acer drives advancements in the IT industry.”
ESDS is not just channel-friendly but a channel champion!
Piyush Somani
Chairman and Managing Director ESDS Software Solution
“ESDS excels in marketing our platform and products through our direct sales team, channel partners, and various free traffic sources, with a strong emphasis on our channel ecosystem's pivotal role. We are agile in adapting to evolving customer demands and preferences, proactively addressing changes in business models to enhance channel execution, align sales strategies with our strategic objectives, and reinforce our capabilities in key areas.
ESDS is not just channel-friendly; we are channel champions! Beyond our direct sales prowess, we have forged strategic alliances that redefine the landscape of indirect sales, including our trusted channel partnerships. We have engineered a robust channel program, ensuring our partners feel confident and reap the rewards with more substantial ROI and flourishing business bonds. With the right technology, top-notch technical support, joint initiatives, and precise product training, we arm our channel partners to conquer new horizons and make acquisitions that turn heads.
In 2021-22, Indian SMEs boasted a significant contribution of substantial 29.2% to the national GDP. However, only 3% of these SMEs had adopted digital operations. At ESDS, we understand that SMEs need more than just technology; they require a trusted partner to guide them through the entire digital transformation journey. Our comprehensive suite of products and services, tailored to their unique needs, includes specialized solutions, seamless cloud migration, ongoing customer feedback, and round-the-clock technical support, ensuring that we are there for every step of their cloud adoption and migration journey.”
India with its impressive customer base serves as a strategic market for Oracle
Siddharth Idnani
Alliance & Channels - Oracle India
“Oracle’s relentless commitment to innovation and delivering impactful solutions to our esteemed clientele in India has been a driving force behind our remarkable growth journey. India occupies a pivotal role as a strategic market for us, characterized by a robust workforce of over 45,000 dedicated professionals and a customer base exceeding 20,000. Our dedication to serving the needs of small and medium-sized businesses in India has been significantly amplified, with a keen awareness of its profound influence on enhancing operational efficiency, stimulating innovation, and providing a firm foundation for expansion. To cater specifically to SMBs, we have established Oracle Digital Prime, a specialized team comprising sales and technical experts wholly dedicated to midsize enterprises. This initiative plays a crucial role in assisting Micro, Small, and Medium Enterprises (MSMEs) in their digital transformation journey.
Furthermore, Oracle's Digital Hubs have extended their offerings beyond streamlining procurement processes, presenting an extensive suite of cloud applications, platforms, and infrastructure services, which can be accessed individually or as bundled packages. Collaborating with a network of over 600 channel partners, encompassing prominent IT service providers, consulting firms, independent software vendors (ISVs), and platform companies, we are committed to their capacity building and joint go-to-market endeavors.
As a responsible corporate entity, we remain steadfast in our commitment to the "Make in India" initiative. Our investments in data centers and support for the growth of innovative startups underscore our dedication to this national agenda.”
Fortinet continues to be a leading innovator in cybersecurity
Vivek Srivastava
Country Manager, India & SAARC, Fortinet
“At Fortinet, innovation lies at the heart of everything we do. As a security engineering company founded and led by engineers, we understand that the threat landscape changes fast and that security companies must innovate even faster to protect their customers. Fortinet has a proven track record of innovating the best security products on the market, reflected in our unparalleled number of current and pending patents. It is that focus and execution to deliver ongoing value to our customers that is our biggest competitive advantage.
Founded in 2000, Fortinet now boasts the most extensive portfolio of network security technologies in the world. Most of this technology has been built from the ground up, and if not, it has been fully integrated into the Fortinet Security Fabric—something most other organizations struggle to achieve. Fortinet spearheaded the doctrine that a broad, integrated, and automated cybersecurity mesh platform is essential to reducing complexity and increasing overall security effectiveness across today’s expanding networks.
Fortinet stands for more than just technology innovation. We continue to work to meet our own sustainability goals and help our customers and partners do the same through our dedication to improving the performance and energy efficiency of our products. Our approach has earned Fortinet several industry recognitions and ranking among the world’s top sustainable companies in the software and services industry.”
With a robust channel eco-system, CommScope strives to address every opportunity
Kalyan Deep Ray
National Channel Manager, Enterprise Sales, India & SAARC - CommScope
“CommScope is a supporter and participant in various large infrastructure projects that are currently underway. To address these projects and others, we have built our eco-system to address every state in India over the last few years. Eco-system partners across India can now rely on the same level of service not limited by geographies across which they operate. We have also strengthened our ecosystem and operation capabilities to support partners that would undertake projects across multiple geographies when the project demands it.
In addition, we have introduced specialized training programs for our partners in cutting-edge network technologies focused on Data Centres, high-speed edge networks, campus connectivity and security and intelligent network management systems so we can serve our customers better. CommScope has a multi-tier channel policy in India, encompassing distribution & logistics, system integration, installation and design. Each program comes with its own set of check and balances of technical capabilities, formal training and legal compliance requirements. We also conduct periodic trainings and seminars that update our partners on the industry’s best practices as well as performance standards set by CommScope.
To support India's digital transformation journey requirements, in 2017, we established our first multi-million-dollar R&D and operations center in Bengaluru and in 2018 we added an India Innovation Center in the Goa facility. We are also working with DoT under the PLI scheme to promote local manufacturing, where network technologies will be developed and designed in our R&D facilities.”
Securonix aims to take its India revenue shares up to 30-40% from current 20%
Harshil Doshi
Country Director- India, Securonix
“Securonix has a 100 percent channel-driven strategy and we owe a large part of our growth to our excellent channel partner ecosystem. Wipro is one of our largest MSSP and SI partners globally. Apart from that, we work with PwC India as a strategic MSSP, LTI is a global SI and so on. In India, we also have a partnership with Valuepoint Systems to expand our SIEM offerings. Globally, 50 to 60 percent of our business comes through MSSPs or resellers and we want to reach a stage where about 80-90 percent of our business comes through our channel partners as it is difficult to have feet on the street for a company of our scale.
Some of the key initiatives that we undertake to maintain a strong channel ecosystem are: Partner Recruitment and Selection, Training and Certification; Marketing and Sales Support; Technical Support; Deal Registration and Protection; and Collaborative Development. The Securonix Fusion Partner program provides a foundation for Securonix and its partners to build long-term relationships. The program has a tiered structure with distinct partnership categories and corresponding levels of commitment, which include a wider array of benefits and more exposure through Securonix channels.
Securonix has a strong base in India with offices across Bangalore and Pune. We started operations in India in 2019 and today about 20 percent of Securonix’s revenue comes from the country. In the future, we plan to invest more in India as we are looking to quadruple our business.”
Tenable with partners helps organizations understand cyber risk better
Kartik Shahani
Country Manager, Tenable India
“Tenable is 100% channel-centric and committed to collaborating with leading security technology resellers, distributors and ecosystem partners globally. Together, Tenable and its partners help organisations of all sizes reduce their cyber risk. The Tenable Assure partner program is designed to make it easier than ever for Tenable technology and channel partners to build and deliver innovative solutions to customer problems. It partners with more than 100 total ecosystem partners and 200 integrations with security leaders. From ingesting third-party data to enriching third-party systems, Tenable’s ecosystem connects disparate solutions and creates the world’s richest set of exposure data to analyse, gain context and take decisive action to better understand and reduce cyber risk.
When it comes to customers, Tenable One offers customers a contextual view of all assets and associated software vulnerabilities, configuration vulnerabilities and entitlement vulnerabilities, whether on-premises or in the cloud, to help them understand where they are most exposed to risk. This allows channel partners to be more strategic with customers in answering the question ‘how secure are we’. Taking a platform-first approach with Tenable One, also essentially opens up a whole new revenue opportunity for our partners.
In addition, Tenable offers customers access to the Tenable Community, a critical resource for technical answers, expert advice and end user forums. Tenable also provides extensive product education for customers to quickly ramp up on key capabilities through on-demand videos, instructor-led courses and monthly “what’s new” customer webinars.”
ViewSonic with its partners caters to the diverse demands of its consumers
Sanjoy Bhattacharya
Director of Sales & Marketing, IT Business - ViewSonic India
“ViewSonic is actively enhancing its channel ecosystem and has redefined the strategy to expand its customer base and bolster its market visibility. The brand is working with national distributors and setting up seven regional distributor groups in different areas. ViewSonic is partnering with over 7,000 partners to reach more customers and grow its market presence. The brand collaborates with distributors while establishing seven regional distributor groups across various geographical areas. ViewSonic has formed partnerships with a network of over 7,000 partners with the aim of expanding its customer reach and strengthening its market presence.
ViewSonic's extensive partner network, updated channel policy, and a broad selection of monitor solutions reflect the company's dedication to growing its market share and satisfying the various needs of its clients. It is working to increase its market penetration by regularly engaging with dealers and end consumers. The brand offers an incredible selection of displays, with over 50 models divided into seven categories. With a steadfast commitment to addressing its customers' requirements, ViewSonic has implemented a product segmentation strategy tailored to fulfil these distinct needs. This approach underscores the company's dedication to catering to the diverse demands of its consumer base.
The ViewSonic partner site serves as a representation of the brand's advanced channel collaboration as it involves building an extensive network. The Brand has over 235 service centres covering around 20,572 pin codes across India. The brand has established seven new Regional Importer and Distributor (RID) entities to strengthen its global presence.”
Kaspersky takes pride in consistently enhancing its channel program
Jaydeep Singh
GM, SA - Kaspersky
“Kaspersky has unveiled two new specializations for partners that provide substantial advantages when selling and delivering corporate solutions - corporate specialization for Gold and Platinum partners and Enterprise+ for Platinum partners. These specialisations entitle partners to additional rebates to promote Expert product sales, priority presale assistance from Kaspersky, cooperative marketing initiatives for corporate solutions, and other advantages. Partners who provide sophisticated cybersecurity services to their customers, including the deployment of Kaspersky systems, are eligible for the Enterprise+ specialism. Partners with this specialization will be entitled to remuneration for POC services and deployment, technical training vouchers, and many other perks. The distributor program currently includes two specialisations.
The Value Added Distributor (VAD) specialisation compensates partners for sales of specialised enterprise solutions, whereas the Specialist specialisation rewards distributors for deployment and proof of concept (POC) services on behalf of the partner. Distributors with VAD specialisations are focused on boosting enterprise product sales to the market, whereas distributors with Specialist specializations are keen to provide deployment and additional services to customers. The Kaspersky LMP (License Management Portal) is becoming simpler to use and search for clients. MSP partners can purchase an SKU Plus licence, which entitles them to 24/7 phone assistance from the Kaspersky team instead of the regular ticketing system.
Kaspersky takes pride in consistently enhancing its channel program as a 100% channel-driven company. The Kaspersky United partner program now includes a redesigned rebate structure, expanded training sessions, and additional incentives for managed service providers (MSPs).”
NetApp aims to redefine its work equation with partners through its program
Ganesan Arumugam
Director - Channels, NetApp India
“The NetApp Partner Sphere Program is a key initiative we have undertaken to strengthen the channel ecosystem and empower our partners to address the complex requirements of today’s customers. The program offers a unified engagement model that enables partners to move between sell-to, sell-through, and sell-with sales motions – accelerating their revenue through outpacing the competition and driving customer-based outcomes. Through NetApp Partner Sphere, we aim to redefine how we work with our partners, to create real competitive advantage, and to ensure significantly enhanced business outcomes for customers and channel partners alike.
Given that cybersecurity, particularly ransomware protection, is a significant concern for organizations across sectors, we are committed to offering our customers robust data protection and ensuring quick and painless recovery of their data in the event of an attack, to facilitate a swift return to normal operations. This commitment is backed up by the NetApp Ransomware Recovery Guarantee – a warranty on Snapshot data recovery on our customer’s primary and secondary ONTAP storage. Thus, if we are unable to recover our customers’ data, we will compensate them for the same.
Another key offering we have recently introduced is the NetApp AFF C-Series, to deliver on organizations’ requirements for enhanced data center performance. The AFF C-Series provides more cost-effective and efficient flash performance, with a smaller storage footprint and a lower total cost of ownership (TCO). It also enables seamless scalability on-premises, allowing customers to scale both capacity and performance as their data expands.”
