"Channel partnership is at the center of our strategy since we are a 100% channel-driven company. Our company’s mission is to provide the best security while giving possibilities for partners to grow and become more successful. With the new initiatives in the partner program, we are doubling on our commitment to helping our partners earn new business and strengthen relationships with existing clients. The focus for the Partner Growth Program is to grow and reward partners, place clear objectives, and build a robust ecosystem to keep the world safe, and to accelerate our partner’s ability to win early and often.
Check Point has doubled its investment in India whether it is from a channel coverage or channel development perspective. Our partner team size has doubled and so have our investments in our joint GTM strategy with our partners, for instance, our Check Point Partner MAP is an exclusive Partner Portal designed to provide our partners with centralized access to Partner Program benefits ranging from obtaining quotes on renewals and new product purchases to accessing co-operative marketing funds programs. Our key aim in designing our Partner Program was to ensure that it would be simple, easy to adopt, transparent and focused on a ‘win-win’ partnership. Prior to the launch of our Partner Growth Program in 2020, we reached out to hundreds of partners globally to seek their feedback on building a robust partner program that helped us to construct the program.”
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