Check Point doubles its channel investment in India in 2023

Manish Alshi 
Head, Channels - Check Point Software Technologies, India & SAARC

Partners are key to Check Point’s growth strategy. In 2023, Check Point has aided partners in developing new markets through the Infinity, SMB and MSSP programmes, in order to achieve best-in-class deal protection and partner profits. 

For 30 years, Check Point has had a policy of being a 100% channel-led business, with the partner program at the core of our strategy. Our company’s mission is to provide the finest security while also giving possibilities for partners to grow and become more successful leveraging programs and tools for better predictability and profitability.  

With new programs and initiatives introduced in 2022 to our Partner Program, we were able to increase our deal registrations substantially, year on year and also on-boarded 150+ new partners, who underwent our training and certification program. With consistent support from our partners, we were also able to establish a successful go-to-market strategy around new customer acquisitions through White Space account coverage across the country. 

In addition to our consistent support for our partners, Check Point has doubled its investment in India in 2023, whether it is from a channel coverage or channel development perspective or from a product capability perspective. In 2023, we launched our India instance of Check Point Harmony Email & Collaboration Security Solution, to address an essential requirement of data residency requirements from RBI, SEBI, IRDAI and more, to maintain records of data locally especially for the BFSI and Government sectors.   

In addition, our partner team size has doubled over the last 12 months, as have our investments in our joint GTM strategy with our partners. We are on target to have one of the largest and most diverse partner ecosystems across the country that will help us serve our customers better across all regions and segments.  

To ensure even greater support for partners, Check Point created a ‘CheckMates’ partner community, providing partners with support and assets such as enablement materials, early insights into upcoming product launches, sales and competitive tools and a discussion forum for an exchange of ideas and problem resolutions. Last but not the least, we also host an annual Partner Advisory Board comprising of the Top Partner Executives across India, to seek their guidance and feedback on the way forward to further fine-tune our joint go-to-market strategy with our Partner ecosystem.