In today’s fast-paced B2B tech environment, the role of a Chief Marketing Officer (CMO) extends far beyond traditional marketing duties, according to Ash Parikh, CMO, Trellix. Ash believes that a modern CMO must be a key contributor to a company’s broader business strategy, driving both new business growth and renewals while ensuring operational efficiency.
He notes, “The "growth marketing" mindset permeates across all aspects of our marketing organization - across demand gen, product marketing, and corporate marketing, to engage early, throughout, and after a buyer's journey to ensure we have an enduring seat at the customer's table in a highly competitive market. We initiate customer engagement with thought-provoking thought leadership with easy to consume bite-sized informational blogs, articles, videos, social posts, and expert panels. The very word "market" is in the title of a Chief Marketing Officer. And that single word is one of the most powerful definitions of what a CMO does - which is to drive positive customer engagement, which in turn drives customer experience and satisfaction. Marketing definitely plays a key role in engaging with customers throughout the buyer's journey, be it via the company's website and other digital channels, content, events, social media, etc. Another equally important responsibility of a CMO is to align closely with the CRO, CCO and CPO to drive initiatives that enhance customer experience and satisfaction."
