CoinDCX, has onboarded Amitabh Bachchan as its brand ambassador

Amitabh Bachchan joins the hand with Indian crypto exchange CoinDCX as the brand ambassador. Bachchan will also be part of a new campaign that will focus on popularising cryptocurrency as an asset class. CodeDCX said Indians have recently taken a liking to invest in crypto, however, awareness needs to be raised regarding safe crypto investments.

Being a leading exchange, CoinDCX wants to ensure that crypto is accessible to everyone. The crypto industry in India is on an exponential climb, rising gradually over the previous few years, with millions of Indians emerging as early adopters of the crypto asset class," it said.

The crypto market in India is worth more than USD 2 trillion and set to increase with more and more Indian investors exploring new investment opportunities and adopting crypto asset class as an option that is futurist and can provide good returns, it added

We are honoured to have Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Bachchan is well-versed with the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us," said Sumit Gupta, co-founder and chief executive officer, CoinDCX, told the news platform.

NFTs are digital files that serve as digital signatures to certify who owns photos, videos and other online media. Some of the most valuable NFTs are being sold for millions of dollars at auction houses.

Bachchan will roll out his NFTs -- a collection of unique and limited artworks themed around him, including posters such as that of Sholay autographed by him, verses of 'Madhushala' narrated by him with backstories, and rare digital treasures from the -- on the BeyondLife.club platform. The NFT auction will take place in the first week of November.